Marketing Tips for Entrepreneurs: How to Build Your Brand in a Crowded Market
Did you know there are 31 million entrepreneurs in the United States? Each individual is actively pursuing their dreams. To bring them to reality, these entrepreneurs must find ways to stand out and capture the attention of their target audiences.
To do this, entrepreneurs use various marketing channels to build a buzz.
Whether you’re just starting or need to reinvigorate your efforts, you’ve landed in the right place.
In this blog post, we share three marketing tips for entrepreneurs.
Let’s get started!
3 Marketing Tips for Entrepreneurs
Social Media Mastery
Social media serves as the ultimate connector, allowing entrepreneurs to engage and nurture relationships with their target audience.
To harness its power effectively entrepreneurs, need to:
- Identify their platforms – Take some time and explore popular social media channels. Is your target audience active on the platform? How about your competitors? If your competitors are active, are they connecting with your target audience? The answer to these questions will help you get a better understanding of what platforms deserve your time and attention.
- Create a strategy – Once you have an idea of where your audience spends the most time, it’s time to build your social media goals. These goals could be relationship building, personal brand development, lead generation or a combination of these. Once you’ve defined your goals, reverse engineer your content strategy based on your audience research to develop a plan that meets your audience where they are with the content they want to consume.
- Adapt and evolve – Stay flexible in your approach. As you engage and post, fine-tune your strategy based on what resonates best with your audience.
Focus on Engagement
For entrepreneurs, establishing connections with the target audience is vital. Beyond content creation, active engagement is key.
Allocate time daily to respond to comments, direct messages, and leave thoughtful comments on other people’s content.
When leaving comments, avoid a sales-focused approach when engaging on social media. Instead, be personable and conversational, this will help create and strengthen relationships with your target audience.
Power of Press Release Distribution
Press releases are effective marketing tools that entrepreneurs can use to share business updates. Think of press releases as megaphones that amplify your messaging, build brand recognition and trust.
3 Benefits of Press Release Distribution:
Trust – Build brand recognition and trust through consistent, newsworthy press releases.
Thought Leadership – Establish your company as a thought leader by providing valuable insights.
Targeting – Use targeted distribution lists to reach the right audience at the right time.
Harness the Power of Reviews
Reviews and testimonials are powerful social proof. In fact, Powerreviews reports that 95% of customers read reviews before making a purchase.
Are you collecting reviews for your brand?
If you’re not or need to step your game up, here are some strategies you can use to encourage reviews:
Ask for Reviews – Request reviews from satisfied customers. But, before you ask, make sure the customer is truly happy with their experience. You wouldn’t want to ask a customer who’s been experiencing some recent problems with your product or service. Doing so could jeopardize the relationship.
Make it Easy – Provide direct links to popular review sites to reduce friction for your customers.
Offer to Help – Not everyone is a writer and not everyone has time. Offer to help your customers draft reviews based on their feedback. Offering to write the review for them reduces pressure and expedites the publishing process.
NOTE: Always make sure the client approves the copy prior to posting.
When you do receive positive testimonials, share them! You can use this feedback in social posts and press release campaigns. In this day and age, social proof is a powerful sales tool.
For entrepreneurs, especially, marketing is a must. And, if you’re looking to make a name for yourself, consider implementing these marketing tips to get started.
