Are Media Pitches for Real Estate Worth It?
Media pitches are quick correspondences with journalists or influencers, to introduce a story. Traditionally, media pitches were a letter or phone call, but now, are pitched as emails. Unlike a press release, a media pitch is a quick, informative write up, tailored to a specific journalist or influencer.
Press releases are a tried-and-true-method of getting exposure. Media pitches are a bit trickier due to the personalization that goes into them.
Are Media Pitches Worth It For Real Estate Professionals?
Experts agree on a resounding YES. Traditional real estate press releases are great for listings and neighborhood events. But, you are trying to get media to “hook” onto a story. In order to get journalists, bloggers, or influencers to take interest into your release, you have to appeal to their needs. Really sell a story behind the real estate that you are trying to get them to cover. Focus on the house’s neighborhood or and extraordinary features it may have.
Press releases can sometimes come off as “stuffy”. Using media pitches to get your stories out into the press is reader-friendly and popular with the general public.
Why Do Media Pitches Work So Well?
Media pitches work well for real estate professional. You can pitch multiple angles in order to get more exposure for your business.
Imagine talking with a journalist or influencer about a property that you sold that had been on the market for a while, but was less desirable. The couple who finally bought it invested a good chunk of money to turn it into their dream house. An interview with this happy couple can go into the details of the opportunity they say in the house. You can ask how they went about getting contractors on board with their vision. Also ask how the entire process of turning the property into their dream house went.
Media pitches are more people-friendly. By appealing to the media’s needs and wants, there is a higher likeliness to be picked up. Who knows? You might even get your real estate shared on their social media accounts!
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