Are Press Releases Beneficial For Real Estate Agents?
Real estate agents, like other business owners of small, service-oriented types of businesses, can benefit greatly from public relations, including press releases, as part of their marketing strategy.
Press releases can help real estate agents build their own credibility.
If they’re sharing news of their company expanding or something else newsworthy in their community that they take part in, and submit these news items to local media, their credibility will grow. As this credibility grows, the media is more likely to reach out to that specific real estate agent when they need someone’s take on the local real estate market, mortgages, or something else similar going on in that community.
Press releases, when shared with the general public, build a real estate agent’s credibility with the public at large. Even if the audience may not necessarily be looking to buy or sell a property at that point in time, they can earmark that agent’s piece or business page on social media. They may even sign up to follow them on social media or get an RSS feed of their website to keep up on what’s going on with that real estate agent.
If a real estate agent goes out of their way to make sure they’re sharing relevant, timely, informative content, people will make a point of coming back to them as a reference.
Sharing press releases with the media and the public also keep that real estate agent’s name “in front of them” on a regular basis. Whether they’re sharing a new listing, a change in their business, a community event they’re taking part in, or a special deal they have going on right then (for example, maybe a special partnership between the real estate agent and a local mortgage consultant for new homeowners), if it’s relevant and informative or entertaining, it’s likely to get noticed.
In addition, press releases help with a real estate agent’s SEO, or search engine optimization. Many real estate agents, even when operating under a brokerage, host their own websites and put up their own original content.
Because of this, they need to be concerned with where they’re placing in the search engine rankings.
Press releases, when submitted to other sites correctly, make the information more “crawlable” for the robots and the content is readily available then when individuals search for it online. Even though traditional press isn’t as utilized as social media and online search any longer, press releases are still very relevant and can be very useful in a real estate agent’s marketing arsenal.
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