Anthony Santiago, Author at Newswire

Have you ever wanted to know what people are saying about your business? Wouldn’t being a fly-on-the-wall help improve your …

You’ve probably sent your press releases to numerous media contacts. Everyone from journalists, producers, radio show hosts, editors, TV show …

“There is no such thing as bad press” Ever heard of that expression? It’s true! Any press is good press. …

There’s a wide belief that only certain types of companies should send out press releases. Medium-enterprise businesses are entitled to …

Measuring return on investment or ROI is a step that should be taken for any marketing initiative. You want to …

Ask many business experts if cold emailing a prospect is a good idea and they’ll likely shake their head “no.” …

Many new marketers and business owners have heard of press releases but are not sure how to write one. It’s …

The challenge of rebranding your company can feel overwhelming. There are many factors to consider if you want the rebranding …

What’s the first thing people read when they receive your release? The headline. What’s the first thing people read when …

There are many ways to market your company online. Years ago, SEO and search engine advertising was pretty much the …

Do you have a media list? If you know and have a few media contacts, consider yourself ahead of the …

If you look at the statistics, there’s no doubt that we’re a visual society. Content with photos or images gets …