What is the Earned Media Advantage?
If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …
Neil Grasso, Author at Newswire
Neil Grasso is a contributing editor and marketing associate for Newswire.com. With years of experience with both news and content writing, Neil looks to cover and analyze the unique PR strategies used by some of the world's most well-known brands. On the marketing end, Neil specializes in social media management and content creation.
28 articles published by Neil Grasso
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What is a Customer Testimonial? + How to Create One:
Every business, regardless of industry, needs to have some way of proving the effectiveness of their products and services on …
What is a Unique Way to use the Media Room? Our Top 5 List:
If you are looking to establish a new media room on your company’s website, there are many different approaches you …
What are the different media types? Owned vs. Paid vs. Earned – a Breakdown
The differences in types of media can be confusing, but they are crucial to understand. This is especially true if …
3 Tips to Convert AP style into Social Media Copy
If you’ve ever tried to create social media copy from a press release or news story, you know how difficult …
Prepping for Preliminary Interviews with Journalists – A Guide
Journalists and reporters are busy by nature. They are always searching for their next story, and businesses are always trying …
Newswire Gets a New Look!
Hey there! If you’ve been on our site over the past week or so, you might have noticed that we …
Should I Distribute the Same Press Release More Than Once?
Short answer: No. Long answer: you can share the same story more than once, but not the same press release. …
The Importance of Lead Magnet Content
When I was little, my younger brother and I would always get into trouble around the house. We were often …
5 Ways Blogging Can Help Your Business
Easy. Effective. Inexpensive. Welcome to the world of professional blogging. If you are looking to increase the amount of content …
PR Distribution: A Look into What a CS Team Should Deliver
Great Customer Service (CS) is an integral part to any successful business. In the PR space, having a team of …
Why did my Press Release get rejected?
A Breakdown of Content Guidelines. Here at Newswire, we’re pretty big on the power of press releases, if you haven’t …