ONLY 1.5% of Pitches are Working. Here’s Why:
Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …
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What is the Earned Media Advantage?
If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …
What is an Industry List? + How to Create One:
Hurry! You have a last-minute PR announcement that is sure to make ‘Breaking News’ in your industry. Who do you …
5 Minute Guide to Media Outreach
Reaching out to the media can be a strenuous, drawn-out task most people need to plan for weeks, or days …
Prepping for Preliminary Interviews with Journalists – A Guide
Journalists and reporters are busy by nature. They are always searching for their next story, and businesses are always trying …
Newswire Gets a New Look!
Hey there! If you’ve been on our site over the past week or so, you might have noticed that we …
Why Healthcare Companies Choose Newswire’s Earned Media Advantage Guided Tour:
Newswire’s Earned Media Advantage Guided tour has become a hit amongst healthcare companies, providing customers with the media communications utility …
Using Psychology to Rebrand Your Company
The challenge of rebranding your company can feel overwhelming. There are many factors to consider if you want the rebranding …
Create Your Media List in 4 Easy Steps!
Do you have a media list? If you know and have a few media contacts, consider yourself ahead of the …
Media Pitching 101: When to Pitch to the Media
The perfect time does exist. When it comes to pitching to the media, everything must align. The way the pitch …
Including Image & Video Assets in Your Press Release
If you look at the statistics, there’s no doubt that we’re a visual society. Content with photos or images gets …
PR Software is Measuring the Once Unmeasurable
Technology, software, and AI are modernizing industries across the board, and PR is no exception. ( Featured Image Photo by Lewis …