Media Outreach

Pitching to the media, regardless of the channel, can be stressful. One of the most important things you can do …

Writing a pitch or story idea is one thing, finding the right reporter to read your pitch is another. Ideally, …

A few years ago, there were many articles about the death of traditional journalism. Isn’t it ironic that the death …

Small businesses have many advantages over larger ones. Not that you don’t want to grow and maybe become a larger …

Influencer marketing is growing in popularity. It makes sense from a business perspective. Why wouldn’t you utilize someone who has …

If you reach more, you will sell more –that is the ideal mindset behind Influencer Marketing. It begins with convincing …

When you’re focused on your brand’s press and public relations, it can be difficult to focus on the needs of …

When companies talk about influencer marketing, they are referring to influencers with sizeable followings –aka celebrity influencers. Celebrity influencers are …

Influencer marketing is in, and online ads are on the way out! No, seriously. More businesses are investing money into …

Ever wanted your story to go viral? Of course! Who wouldn’t? Targeted Media Campaigns (TMC) gets the ball rolling. Starting …

Instagram is one of the most popular social channels. It’s used by men and women, and users tend to be …

A media pitch is a fundamental part of the press and PR process. It is difficult to get the coverage …