Press Release Optimization

Congratulations!    You successfully launched your company and it’s time to share your news with the world.    One of the most …

Have you ever wondered how press release distribution works? How does your content find its way to your target audience?   …

Getting coverage for your press release isn’t always easy. The stakes are high when it comes to competing for attention, …

Short answer: No. Long answer: you can share the same story more than once, but not the same press release. …

You’ve finally submitted your first press release. you’ve learned all about the benefits of having a professional writing service look …

Press release marketing is alive and well in 2019. The rules haven’t changed too much. What has changed, are some …

If you market to professionals or to businesses, LinkedIn can be one of the best social media channels to grow …

Which Metrics Should You Care About for Your Press Releases? Headline Impressions This number is the number of times your …

For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …

Media pitches and press releases can go hand in hand with each other, but there are times where one is …

Once you’ve taken the time to carefully choose a newsworthy story, craft a press release around the story, and choose …

Measuring your public relations campaign analytics can be challenging. But once you’ve tracked your results, it’s easier to set measurable …