Press Release 101

Growing up, I can remember grownups all around me asking: “Don’t you want to grow up to be successful?” “Sure,” …

Ever wondered what kind of press releases are submitted and published every day? Everything from business announcements to general news, …

People like to have rules to follow and when it comes to marketing, press, and public relations that’s the case …

One of the challenges with content marketing of any type, including press release marketing, is that you want to get …

If you are not liking your social media to your press releases, everything you are doing is WRONG. Why wouldn’t …

Every industry has its own bag of tricks and tactics to get good press and publicity. The same is true …

While planning your PR and marketing strategies for your business, you may have considered the possibility of writing and distributing …

Plain text with a JPEG image attached to a press release is the old fashioned way to grab someone’s attention. …

With any marketing tactic, you want to be able to evaluate your results. You want to know if your efforts …

Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time …

Most brands and companies on Twitter have common goals: get more traffic to their sites, generate leads, provide faster customer …

Most marketers have heard of press releases, but many shy away from them for several reasons. The first is that …