10CMS and FusePump Seal Strategic Partnership

Online, September 6, 2011 (Newswire.com) - 10CMS and FusePump have agreed a strategic partnership that brings together powerful eCommerce merchandising media and product data feed platforms. Together the integrated platform will allow retailers to quickly and easily gain the ability to publish compelling merchandising media incorporating data-driven transactional elements - in time to maximise online engagement and conversions over the Christmas period.

The 10CMS media platform for eCommerce merchandisers drives conversion by allowing retailers to rapidly publish and refresh highly effective merchandising media across multiple channels - from web to mobile and social commerce. FusePump's FeedCreator platform, meanwhile, enables retailers to quickly create the product data feeds that are crucial to the effective use of rich merchandising media. Both platforms can be implemented very quickly, without the need for client tech time or specialist IT input. Crucially this avoids any disruption to critical backend systems in the run up to Christmas. Together the two solutions address a critical need - giving retailers the power to quickly create their own product data feeds and use them to merchandise closer to the market via compelling, transactional merchandising media.

"Many online retailers do not have their own product data feeds, simply because they are so time consuming and difficult to create," commented James Brooke, CEO at 10CMS. "They will have catalogues and eCommerce capabilities, but without a product data feed it is practically impossible to create and deploy the kind of merchandising media that is now vital to delivering a compelling retail brand experience online, whilst driving online conversions."

"This partnership with FusePump gives retailers a quick and highly cost effective solution. It puts the ability to rapidly publish and refresh highly effective merchandising media within easy reach, even for those retailers without a pre-existing data feed. What's more the 10CMS platform with the FusePump integration doesn't require a client's technical time. The platform is optimised for use by non-technical marketing and merchandising staff."

The 10CMS / FusePump partnership has already generated a great deal of interest amongst the brands' existing clients according to Brooke: "Retailers have very quickly recognised that this gives them a low cost opportunity to compete more effectively over the Christmas period, and via multiple channels. Our first priority is to support existing customers but, the solutions are so simple and easy to adopt and use, we won't have any problem achieving that whilst also getting new customers up and running well ahead of the festive season."

ENDS

Notes for editors

About 10CMS

The 10CMS merchandising media platform enables retailers to trade their digital channels closer to the market than ever before. They can create and publish rich, relevant promotions across web, mobile and social media in minutes, analyse performance in real time and refresh as often as they like, guided by a unique content management workflow.

Leading retailers including Waitrose, TK Maxx, Heals and Halfords are using this blend of flexibility, agility, insight and control to deliver powerfully effective digital channel promotions that are proven to significantly increase conversions and AOV.

The 10CMS platform is easy to use, requiring no specialist technical skills, integrates with existing media and connects seamlessly with the product catalogue. It cuts the cost of delivering promotions across digital channels by 90% and enables a more efficient use of resources, driving enhanced productivity as a result.

Visit www.10cms.com

About FusePump

FusePump creates, integrates and manages product data feeds to maximise revenue from online marketing and eCommerce applications. High-quality data feeds increase product visibility and sales conversion for clients and enable consumers to find exactly what they're searching for. FusePump provides an end-to-end service meaning our technology doesn't demand any technical knowledge or management time on the part of our clients.

We partner with affiliate networks, digital marketing agencies and publishers, and serve clients in the retail, travel and mobile sectors - including Argos, John Lewis, Waitrose, lastminute.com, Orange and Thomas Cook. FusePump is experienced in the following channels: Affiliate Marketing, Google Shopping, Dynamic Advertising, Comparison Shopping Engines, PPC Automation, Social Media and Mobile Commerce.

Visit: http://www.fusepump.com/

Media Contact:
Amy Redhead/Eisha Cooke
Aspectus PR
www.aspectuspr.com
T: 02072428867
E: [email protected]