121 Direct Marketing Enters Into Pay Per Call

Online, August 23, 2012 (Newswire.com) - Pay per call is known for its similarity to other types of affiliate marketing like pay per click. Instead of on-line mouse clicks, phone calls are tracked and routed to a unique phone number that is owned by a promoter or an advertiser. Marketers using this method get paid each time a potential customer makes the call using that unique phone number.

This inbound form of marketing has been used time and time again by sales and marketing people to expand their market range and ultimately increase their revenue from sales.

As of late, 121 Direct Marketing, an outbound B2B lead generation and appointment setting contact firm, has now introduced pay per call as its main payment scheme for its clients. Contrary to popular knowledge that this marketing scheme is for inbound purposes alone, the contact firm introduces it as an outbound method for generating business leads and sales appointments.

121 Direct Marketing has been generating business leads and setting sales appointments for eight years. Now with pay per call, they deliver a more cost efficient solution to business-to-business demand generation and appointment setting. Instead of traditional telemarketing schemes, clients of the call center will now pay for the number of calls to be made by the phone representatives. In addition, the payment scheme also includes the amount of targeted business prospects to be reached.

This outbound form of pay per call marketing promotes more flexibility and control to the outsourced b2b marketing campaign. With many forms of outbound marketing to date, it is clear that there will be some skeptics to this concept. 121 Direct Marketing aims to shift their negative way of thinking through providing quality cold calling services to its clients.

"Pre-qualified Sales Leads and Appointments" is the call center's slogan which can be found on their website. Now with the pay per call telemarketing scheme, they aim to provide good outbound marketing in a more cost efficient manner.