12designer.com, The New Kind Of Agency For New Start-Ups

Find a name, a logo and a long-term creative at once

Berlin: 12designer supports start-ups creating a "Start-Up Day" and offering a wide online global communication service that provides all the advantages of an agency, with Internet's dynamism.


To start up a new company is a process full of stress: surrounded by legal bureaucracy, every entrepreneur has to think in dozens of different issues. Communication, of course, is one of them. How to step into the specific issue of choosing a name, or a logo?

"New companies need new working methods", points out Eva Missling, founder and 12designer's CEO. More flexibility, a wider range of options to choose from and competitive prices are not just a wish, but also a need. And of course, the main question: a client has always somebody in between himself and the creative. There is where 12designer steps forward and proposes an evolution. "Crowdsourcing is quick and agile: allows a start-up to post a naming project on Friday, to have at least 30 proposals by Monday, then choose a winner, start a logo project and have a winning design by next Friday. That offers to new businesses the possibility of having within a week a name, a logo and a creative to work with further on", Missling said. "In fact, almost 50% of all 12designer's projects stay in touch with the winner as the creative that will work for them from there onwards".

After 15 months online, 12designer is established as the main European crowdsourcing reference. 7,800+ creatives, 130,000+ submissions in 1,500+ projects... "And from that amount, almost 80% of all projects are started by start-ups. 12designer was a start-up too, that's why the motto is: Start-up supports start-ups", states Missling.

Therefore, 12designer supports entrepreneurship and helps start-ups all around Europe. Their idea: on July 15th, all start-ups may post a project without any fee. That means: for free. "Starting a company is really a hard test, 12designer knows that from own experience, and it is fair to help those who were in the same situation with the best features: counselling regarding briefing issues, advice through a Design-Jury, telephone support... and now, with a Start-Up Day".


About 12designer
Online marketplace where offers and demands of design & communication work meet. Logos, slogans, commercial banners, websites or promotional videos: clients post their projects and set a price, creatives send their proposals in an open competition and client buys the one he/she likes most. Founder is Eva Missling, and 12designer is the first business developed by Grupo Intercom in Germany. Online since March 2009, recently available in 5 leading European languages, 12designer's team works in Berlin and Barcelona.


Press Contact 12designer.com
Ralph del Valle
12designer GmbH
Schlesische Str. 29-30
10997 Berlin, Germany
[email protected]
Tel.: +49 (0)30 60 9895 967

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Tags: crowdsourcing, entrepreneur, Internet, marketing, Start-ups


About 12designer

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Ralph del Valle
Press Contact, 12designer