200% Increase In Lead Generation In Half The Time

Online, August 17, 2011 (Newswire.com) - NFC Global chose to utilise SOS Development's industry savvy to yield higher ROI and produce more leads after their own efforts had incurred heavy costs and delivered mediocre results. The outcome that followed was astounding, and exceeded NFC Global's high expectations. The company initially hoped to achieve the same results within a month, but has achieved this goal in half the time due to a successful strategy implemented by Brisbane-based Internet Marketing gurus, SOS Development.

SOS Development's online lead generation system is directed at b2b lead generation and b2c lead generation to increase targeted traffic. The SOS Development strategy uses a laser-targeted SEM campaign in conjunction with a highly optimised landing page. The system is designed to increase leads and sales for small to medium-sized businesses.

Prior to recruiting the services of SOS Development, NFC Global had established their own Search Engine Management (SEM) campaign. The campaign failed however, because it wasn't set up properly. The campaign did not have a suitable split-test method in place, and therefore had no indication of which marketing aspects needed improvement.

According to SOS, the mentality of this type of method is "set and forget", while hoping for the best results. SOS Development took note of this, and introduced a system to NFC with an established analytics system to track all campaign movements and results.

Mr. Robin Ooi, Business Development Director of SOS Development, states that the reason the SOS strategy is so attractive is because it means any business owner can now enjoy the benefits of generating their own leads instead of buying them.

"Buy a fish and you'll be full for a day; build a pond that connects to the river and you'll have fish for the rest of your life. It's the same with generating qualified business leads," Mr. Ooi says.

The carefully honed online lead generation strategy that SOS Development uses is an 'in-house specialty' and is tailored specifically to any business that is committed to sustainable growth and success.