2014 an 'A+' Year for Engagement Marketing Agency Annodyne

BLUE BELL, Pa., January 20, 2015 (Newswire.com) - The past year was an “A+” year for Annodyne: the launch of its AIM Rx division, Ann Arbor promotions, an appetizing website for the Culinary Arts Institute of Montgomery County Community College, Agile training, Annotrak™ upgrades, additions to its staff, raising awareness about FH, and building an app for the world’s largest independent biotechnology firm.

Healthy growth                                                                               

"The end of the year was just the beginning for us, We're on track for continued growth and success in 2015."

Anthony Campisi, President & CEO

In March, Annodyne launched AIM Rx, its full-service digital healthcare division, with a focus on complex specialty markets such as oncology, immunology, virology, neurology, metabolics and orphan-designated conditions. “What an exciting launch year for AIM Rx!” said Ian Houck, director of client relations. “We solidified ourselves as a pharma agency in 2014 by securing some amazing clients. By expanding on existing client relationships and continuing to create, design and innovate, we anticipate 2015 to truly be a breakthrough year for AIM Rx.”

AIM Rx partnered with the FH Foundation, a nonprofit dedicated to raising awareness about familial hypercholesterolemia (FH). The healthcare division developed an audience engagement portal, an example of the custom digital technology solutions it provides clients using its proprietary Ziel™ platform, for the foundation. AIM Rx also developed RheumMates, a private online social community for rheumatologists, and expanded partnership and services to additional brands for a pharmaceutical company focusing on ultra-rare diseases.

Other health-related projects included a mobile application for the biosimilars division of the world’s largest independent biotechnology firm (the first commercial app in the company’s history). The iPad® app, available in the iTunes® store — where it has a rating of five stars — provides instructional and educational reference for biosimilars technology. AIM Rx also expanded partnership and services to additional brands for a mid-size biotech firm.

OMT = OMG!

Annodyne’s Online Marketing Team (OMT) grew exponentially in the past year, with the addition of three new staff members. RightCare Solutions (through AIM Rx) and Johns Hopkins University became clients, and Annodyne expanded its work with these existing clients: Livengrin, Auburn University, Purdue University and Pediatric Therapeutic Services.

Specializing in Executive MBA lead generation, Annodyne also added the following higher ed clients and programs to its roster in the past year. In the spring, the EMBA program at University of Texas — Arlington became a new client. Based on the success of Annodyne’s search engine marketing (SEM) program for UT, the university will be awarding new projects to the agency. At Auburn University’s Raymond J. Harbert College of Business, Annodyne filled 30 percent of the seats in its Master’s of Real Estate Development program. Auburn has extended its contract to include its EMBA and Physicians EMBA programs. Vanderbilt University, which won a free marketing assessment from Annodyne at the EMBA Council Conference, came on board as a client (the council is also an Annodyne client). Annodyne is working with three programs in the Owen Graduate School of Management: EMBA, Americas EMBA and the Executive Development Institute (EDI), with more projects to follow.

For Purdue University, Annodyne lead generation placed 19 out of 34 students in the school’s 2014 EMBA cohort.

Also in 2014, Annodyne initiated its own integrated social media campaign. In just seven months, the agency tripled its Google+ followers, more than doubled its Facebook and Twitter followers, and increased its LinkedIn followers by 45 percent.

On the tech front

Internally, Annodyne made technological improvements, moving to a more advanced project management platform, complete with client access. The agency also took a tech-based methodology and rolled it out to the entire staff. Annodyne Director of Technology Sam Saltzman explained how Agile applies to project management: “It’s a way to allow project managers and team members to play well together.” He added that it streamlines communication with the client, allowing for changes throughout projects.

From agile to Ann Arbor

Creatively, Annodyne developed the “Discover Your Ann Arbor” campaign for the Ann Arbor Area Convention and Visitors Bureau. In this campaign the end users, the visitors, chose the personas that best fit them: foodie, creative or explorer. They then were taken to respective landing pages featuring activities related to their interests. Annodyne’s design for this campaign helped lead Ann Arbor into a fresh creative direction, introducing a new way to show photography and a brighter color palette, giving the brand a look of ”whimsical sophistication.”

Ann Arbor’s annual foodie campaign is one of its most successful. Annodyne welcomes the challenge to come up with something new every year. This year, the Eat with the Elite Sweepstakes put Ann Arbor’s top three chefs in head-to-head competition. Users voted on the chef they’d like to spend the day with and break bread. Expanding on the “Discover Your Ann Arbor” look, Annodyne continued the theme of bright colors and interesting photo manipulation.

From foodies to food prep

In close collaboration with Culinary Director Chef Francine Marz and Montgomery County Community College, Annodyne developed a new website to showcase the talent and facilities of the Culinary Arts Institute. “We were given a ‘push-it-to-the-limit’ attitude,” said senior designer Ryan Schlegel. “This allowed us to implement innovative creative and technical approaches to build excitement for this great culinary program.”

Montgomery County Community College’s Project Horizons initiative — supporting long-term student retention and completion goals — was established in fall 2014. Project Horizons leads stakeholders from IT, Enrollment Services and Marketing, in partnership with Annodyne, the College’s agency of record.

From higher ed to new hires

 New faces — and new talent — can be found at the Annodyne offices. See our 2014 hires:

•  Marisa Albanese, database marketing analyst
• ​ Diana Altobelli, search marketing coordinator
• Darcy Grabenstein, senior copywriter
• Molly Hafner, account manager
• Philip Heness, digital marketing manager
• T.J. Kropp, search marketing specialist
• Simon Lindsay, director of customer acquisition and retention
• Andrew Major, junior web developer
• Brandon Reese, account supervisor
• Erika Reinsel, project coordinator
• Lester Traband, senior applications developer

Annodyne ended the year by securing a master services agreement (MSA) with a Top 10 company in the pharmaceutical industry.

For more information on Annodyne, call 215-540-9110 or visit Annodyne.com.

About Annodyne

Annodyne Inc. is a suburban Philadelphia marketing agency specializing in engagement marketing. Based in Blue Bell, Pa., Annodyne serves a wide range of local and national clients across all verticals, including tourism, higher education, healthcare and B2B solutions. Since 2001, Annodyne has grown year over year — even through the economic downturn.