2018 Year End Car Buying Statistics and an Innovative New Car Buying Strategy for 2019

PHILADELPHIA, PA, December 13, 2018 (Newswire.com) - To close out 2018, FindTheBestCarPrice.com just released a detailed analysis of car buying statistics and trends throughout the year.   

Key Findings

Reviewing statistics across a variety of automotive sources, they discovered that while consumers are increasingly turning to digital platforms to research cars, two major findings stand out:

1-      Consumers still want to see a car in person before committing.  

2-      Digital research is no longer performed solely on manufacturer and auto industry websites as consumers turn to social media and YouTube to get impartial opinions from industry outsiders.

A majority of car buyers start the car buying process online, but will still go to the dealership for a test drive before they make a decision on what type of car to buy.  Buyers also trust the advice of their friends and influencers more than they trust car manufacturers on which cars to buy.

New Car Buying Strategy for 2019

FindTheBestCarPrice.com analyzed popular car buying strategies and websites and relaunched a brand-new website focused on the best strategy to buy a new car in 2019 at the lowest possible price. 

After reviewing their own customer data and analyzing buying techniques like the fax/email blast, professional car buying services, and car buying websites like TrueCar and Edmunds, they concluded a new hybrid approach combining techniques works best. 

The website was previously focused on explaining how to run a reverse auction by sending emails to car dealers and avoiding phone conversations.  Car dealers would be asked to provide competitive prices and outbid their peers. Now, as dealers get more savvy and realize emails are easily ignored, they are hesitant to give out pricing without talking to buyers. 

As a result, the best strategy for 2019 is to start out using car buying websites to get in contact with local dealers and to run a reverse auction.  But now the process should no longer solely be done over email.  As the auction progresses, car buyers should escalate to phone calls while sticking to a script and avoid going to the dealership until a deal has been settled.  Consumers are able to get much lower car prices by talking to multiple dealers over phone and email and creating a competitive bidding situation.

Source: FindTheBestCarPrice.com