2Toms Donates 10% of Profits to the Bikes Belong Foundation

Online, January 14, 2013 (Newswire.com) - 2Toms, makers of BlisterShield®, SportShield®, ButtShield®, Stink-Free® Spray and Stink-Free® Detergent, donated 10% of profits from online sales made 11/23 through 12/21/12 to the Bikes Belong Foundation.

The funds were raised through a virtual event called 'Be a Hero Challenge'. 2Toms encouraged their customers to buy 2Toms products online and then donate them to a group in need, such as School Athletic Departments, Sporting Groups, Churches, Community Centers, or Youth Programs. In return, 10% profits from this effort were given to the Bikes Belong Foundation.

"We're very pleased at the outcome of our fundraising efforts," says Katie Smith, Director of Operations at 2Toms. "Our online community consists of runners, cyclists, endurance racers and professional athletes. We knew our online community would be more than willing to help the Bikes Belong Foundation."

Throughout the challenge, 2Toms gave their Facebook, Twitter, and Google Plus communities creative ideas for donating a 2Toms product to their favorite charity. In addition, 2Toms gave an online plug to Bikes Belong, the group that works to encourage more children to ride and make bicycling safer.

The Bikes Belong Coalition was formed in 1999 as the national coalition of bicycle retailers and suppliers working to put more people on bikes more often. U.S. bicycle companies recognized that they could accomplish more for bicycling by working together than by working independently. From helping create safe places to ride to promoting bicycling, we carefully select projects and partnerships that have the capacity to make a difference.To learn more about the Bikes Belong Foundation, visit them online at http://www.bikesbelong.org/bikes-belong-foundation/.