3 Michelin Star Chef, Marco Pierre White, Brings His Successful Australian Restaurant App to NYC

NEW YORK, July 18, 2019 (Newswire.com) - After revolutionizing the dining scene in Australia (under the name of EatClub), restaurant deals app Crave is launching in New York. Crave is a world-first app that allows restaurants with spare tables to instantly upload last minute deals for customers to redeem, saving them up to 50% off their entire bill, including drinks. It's a win-win for both parties.

The app launched in Melbourne, Australia in October 2017 and offers restaurants a way to ‘fight back’ against the big delivery companies that are taking over the industry, by enticing customers back into restaurants. Since launching, EatClub has filled over 1 million tables that would have otherwise gone empty at over 2000 restaurants across Australia.

"Hotels and airlines have been using dynamic pricing for years — it's time restaurants had that opportunity."

Marco Pierre White, 3 Michelin Star Chef

If a restaurant is experiencing a quiet period, using Crave, owners can instantly push out deals from their smartphone in seconds. This notifies customers in the local area, who can then redeem those deals in real-time and eat out at a substantial discount. The best bit? All deals are off the whole bill (including drinks).

The vision is to build on the vibrant restaurant scene, encouraging people to eat out more often. While technology trends in the hospitality space are driving customers away from dining out, Crave aims to bring them back. By redeeming posted deals, customers are helping restaurants reclaim revenue that otherwise would have been lost. 

Crave is the brainchild of Aussie Co-founders Matt Cantelo, Ben Tyler, Pan Koutlakis and renowned celebrity chef Marco Pierre White. Understanding the challenges faced by restaurateurs, Marco was determined to give control back to restaurants, and the platform was built under his guidance. The Crave team’s ultimate goal is to use dynamic pricing to create an ‘efficient marketplace’ where restaurants prices are tied more closely to real-time demand. “Hotels and airlines have been using dynamic pricing for years — it’s time restaurants had that opportunity,” says Marco Pierre White.

Crave features everything from local burger joints to fine dining feeds. Some of New York’s greatest hits like Feast, Babu-Ji, The Library at the Public Theater, Raclette, Sons of Thunder, Rai Rai Ken & Tijuana Picnic have already joined.

Download the Crave app for free

For further information, imagery, or to co-ordinate an interview with Co-founder Marco Pierre White and CEO Pan Koutlakis please contact: Nathalie Farah, Marketing Manager // [email protected]