360 Degree Product Imaging Introduced At Purekit.com To Improve Customer Shopping Experience

Online, February 8, 2011 (Newswire.com) - The online performance footwear and clothing retailer Purekit.com has now completed the rolling out of 360 degree imaging across its full product range. Online shopping is growing in popularity, however for items traditionally requiring a fitting, the idea of an online purchase can be off putting, and it is something that the leading UK performance outdoor retailer has been keen to address. The new technology allows its products to be viewed from all angles, giving customers the chance to get a better idea of how the products look before making the decision to purchase. Internet stores are fast improving in an attempt to win over new customers from traditional bricks and mortar stores, however few have committed as much time and effort into improving the online shopping experience as Purekit.com.

"Without the option of trying on clothes and footwear, customers have to rely on images and photographs, which often do not give a clear picture of the products" says Purekit.com Managing Director Richard Gundle. "We have always used high quality images to help our customers decide on the best footwear, and providing full 360 degree was a natural step to take" he says. Product write ups and technical specifications provided on the website allow customers to build up a much better understanding about exactly what they are buying and what they can expect to receive in the post. Less reliance is placed on the product knowledge of weekend staff at local stores, which is often found lacking, and by improving the imaging and providing accurate sizing information, online shoe shopping has become a much easier process.

The online retailer is the first European footwear retailer to use the new imaging technique across the full product range, with worldwide use of the imaging not believed by Purekit.com to have been used for footwear before. The company is leading the way in creating a more conducive environment for purchasing clothing and footwear online, a sector which has seen considerable growth of internet sales in recent years. High sales figures across the full range of products demonstrate that many customers are willing to trade a fitting for a far greater choice and considerable cost savings. Purekit.com also offer free UK delivery on their products, with same day despatch on orders placed before 3PM and a full 365 day return service should the product not prove to be up to the customers' expectations.

By improving the experience of online shopping, and providing accurate and full descriptions of products, customer reviews and the new 360 degree imaging, the company is leading the way and has been attracting a growing army of fans. "Business is booming" says Richard, which is no doubt in response to the company going the extra mile for its customers.

The full range of outdoor clothing, performance footwear and equipment for the great outdoors can now be viewed with 360 degree imaging at purekit.com