365-Diamond Stress Importance of Certified Diamonds in Engagement Rings

Online, June 4, 2010 (Newswire.com) - Birmingham, UK - 17th May - 2010 - 365-Diamond, one of the UK's premier online jewellers issue guidance and advice to help people ascertain the authenticity and quality of a diamond before purchase

365 Diamond are specialists in the advice and supply appertaining to independently certificated diamonds and provide a valuable information resource on their website which enables potential buyers to ensure they are getting quality stones at the best price

Christopher Rowles, owner and Managing Director of 365-Diamond says, 'Like anything if something's worth doing it's worth doing well and this also includes the purchase of diamond jewellery. People should only buy a diamond if it comes complete with a diamond grading certificate from a totally independent laboratory which is not affiliated to anyone with a commercial interest in the transaction. If the price seems too good to be true then the chances are it probably is. We would encourage anyone who is considering purchasing diamond jewellery to read the advice detailed on our website first.'

Some online jewellery merchants sell their engagement rings with in-house grading certificates and thus avoid the independent certification fee. Quality and reputable jewellery merchants will always supply their customers with the appropriate independent certification when they purchase diamonds.

Christopher Rowles goes onto say, 'At 365 Diamond we feel very strongly about some players in the industry who take short cuts and provide diamonds without independent certification. This kind of business practice has the potential to cast a negative light over the whole sector and this is why we are highlighting the issue of independently certified diamonds as a priority.'

Independently verified diamond certification issued by the GIA, IGI or HRD guarantees its authenticity and also provides the proof required for insurance purposes. The certificate should also contain details regarding the colour, cut, clarity and carat of the diamond which all contribute to the overall value.

Birmingham based 365 Diamond have been designing and manufacturing diamond jewellery for over 75 years and are known throughout the industry for their high standards of craftsmanship and attention to detail. They guarantee the lowest prices on the internet for independently certificated diamonds and diamond engagement rings.

For further information please contact:

Client/company name: Christopher Rowles, 365 Diamond
Telephone number: 01543 481175
Website/email address: www.365-diamond.com