4.5 Million Addressable India SMB Universe Offers PC Vendors Significant Opportunities

Kolkata, India, June 8, 2016 (Newswire.com) - The acceptance of multiple screens, coupled with the availability of new platform technologies, has created a market where endpoint devices span a wide range of categories. As revealed by a recent study done by AMI-Partners exploring the device market among India SMBs across 90 cities, the PC market constitutes a significant opportunity for vendors. PC penetration is likely to grow due to the “Digital India” initiative. This initiative is a campaign launched by the India Government to ensure that government services are made available to citizens electronically by improving online infrastructure and by increasing internet connectivity. “We need to focus on the addressable SMB Universe which is estimated at 4.5 million and we currently see considerable untapped opportunity”, said Partha Sarathi Sengupta, AVP at AMI-Partners.                                                                                                                        

The study reveals that SMB spend on PCs (desktop, laptop and tablet) stands at $3.2 billion which is poised to grow at a CAGR of 10% over the next three years. Over 35% of this market opportunity lies beyond metro cities. Small cities like Tripur, Rajkot, Raipur and Ranchi are anticipated to display good traction. Notebooks have a higher share among PC spend by SMBs (over 60%). This spending is expected to grow at a CAGR of 12% for the next three years. In addition India SMBs spend over $ 1 billion on smartphone devices.

"We need to focus on the addressable SMB Universe which is estimated at 4.5 million and we currently see considerable untapped opportunity"

Partha Sarathi Sengupta, AVP at AMI, India

There has been a phenomenal increase in the mobile workforce among India SMBs in the last four years. As a result the needs for working anywhere on any PC, collaborating on smart devices and accessing and sharing on any device via the cloud have grown manifold. While SMBs are looking to migrate various workloads from PC to mobile devices, around 45% of SMBs have expressed their interest in procuring hosted solutions bundled with PC. Tablets will witness the highest growth though high end smartphones will offer stiff competition. 4G-compatible tablets may see a spurt in usage with greater 4G adoption. 

SMBs have started equipping employees with company provided mobile devices. “PC density among India SMBs is changing with the increase in work after business hours. The new form factors are evolving and growing in each of these 90 cities,” commented Sengupta

 Related Studies

AMI’s report concerning the India SMB Device market, an extensive study across 90 cities, provides marketing and product executives the insights to effectively enhance/tweak their go-to-market approach within India SMBs for a greater bottom line impact. The study examines India SMBs’ business needs, including ICT priorities, purchase channel preferences and buying behavior for hardware devices at a granular level. The analysis also delves into various hardware categories – specifically desktops, notebooks, tablets a smartphones. It further provides a clear sense of the overall market opportunity/outlook for each within these 90 cities and the forces shaping that specific category. Shifts in the India SMB ICT landscape – including purchase channels – are highlighted and illustrate how vendors can best leverage those shifts to deliver solutions profitably.

For more information about this study, AMI, or our global SMB research, call 212 944 5100, e-mail [email protected] or visit www.ami-partners.com.

About Access Markets International (AMI) Partners, Inc.

AMI specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence — with a strong focus on global small and medium businesses (SMBs), and extending into large enterprises and home-based businesses. AMI-Partners’ mission is to empower clients for success with the highest quality data, business strategy perspectives and ―go-to-market solutions. Led by Andy Bose, the firm has built a world-class management team with deep experience cutting across IT, telecommunications and business services sectors in established and emerging markets.

AMI has helped shape the go-to-market SMB strategies of more than 150 leading IT, internet, telecommunications and business services companies. The firm is well known for its IT and Internet adoption-based segmentation of the SMB markets; its annual retainership services based on global SMB tracking surveys in more than 25 countries; and its proprietary database of SMBs and SMB channel partners in the Americas, Europe and Asia-Pacific. The firm invests significantly in collecting survey based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.

Media Contacts:

Quoted Analyst:    Partha Sarathi Sengupta. Phone: (91) 33 4003 3093 ext 215.

                                             Email: [email protected]

Media Relations:   In US (New York): Nancy Carty. Phone: (212) 944 5100 ext 581.

                                             Email: [email protected]

                            In APAC (Singapore): Jackilyn Almazan. Phone: (65) 6521 3787 ext 115.

                                             Email: [email protected]

                            In India (Kolkata): Jyoti Singh. Phone: (91) 33 4003 3093 ext 223.

                                             Email: [email protected]

                            In India (Bangalore): Rati Ghose. Phone: (91) 80 4148 2661 ext 36.

                                             Email: [email protected]

Source: AMI-Partners