4 Great Ways To Increase Affiliate Sales

Online, May 31, 2011 (Newswire.com) - Affiliate marketing is a great way for businesses to increase their advertising without costing much. It is also a great way for various people to earn commission based on leads or sales they generate from their websites. Affiliate marketing has become the best way of advertising over the Internet, which has made is much more competitive and more difficult to earn commissions as an affiliate.

Affiliate marketing is a Internet-based method of advertising. Website owners choose to be an affiliate of specific products or companies. They use banners, text links, content, etc. to attract attention to the desired company. For every lead or sale that specific website generates (depends on the way the affiliate campaign is set up), that affiliate earns a commission. Since this is a relatively easy and low-cost way to earn money, it has been increasing in popularity with both affiliates and companies.

When becoming an affiliate, there are 4 main tips to look for when trying to improve commissions earned. These tips can contribute greatly to any affiliates success, or demise.

1. Know Your Conversion Rates

A conversion rate will tell you the percentage of people visiting your site who actually make the sale or lead. This means, if 100 people visited a website, but only 10 of those actually followed through with a sale, the conversion rate is 10%.

The lower the conversion rate, the more work will have to be put in to determine what is causing this. There are 6 factors to look at when dealing with a low conversion rate:

1.Sales Copy: Does the site capture the visitors attention?
2.Website Navigation: is the site easy to navigate?
3.Load Time: Does it take long for each web page to load?
4.Appearance: Is the site visually appealing to visitors?
5.Payment: Do you offer different methods of payment? Secured payment site?
6.Keywords: Are the keywords targeting the appropriate people?

Evaluating these 6 things, when facing a low conversion rate, can dramatically help improve the traffic on a website, which will increase conversion rates, and increase commissions.

2. Direction

Is their clear direction leading the visitor? Consumers like to be told what to do next. If the website isn't portraying any type of direction, the consumer is less likely to purchase the product or service. Using Works that tell the visitor what to do generally works in increasing traffic. Phrases such as "Click HERE for a free trail" or "Click HERE to redeem your free coupon" generally work well in directing the visitor. The visitor will then be more likely to continue with the sale.

3. PPC Customized Landing Page

For Pay-Per-Click advertising, a customized landing page can dramatically help increase sales. PPC advertising should have customized landing pages for targeted keywords. These 3 questions should come to mind when analyzing keywords:
Why will people choose this keyword?
What is the customer looking for by using this keyword?
Is this keyword informational?

After knowing the answer to these questions, it will be easier to customize a landing page around the specific keyword. Generally, split-testing using different keywords is recommended, since it will allow the assessment of conversion rates for different targeted keywords.

4. Trust

The customer is more likely to purchase when they have trust of the website. Promoting any accolades, rewards, BBB ratings, etc. will help achieve the trust the customer needs to close the deal. If the company has any of these, advertising will only make their campaign stronger in the customer's eye.

Promote and advertising a privacy policy and secured website are other excellent resources to use to earn the visitors trust. They will be much more likely to close the sale if they feel the website is trustworthy.

These 4 tips will help turn around any failing affiliate campaign. The more contstant re-evaluation with these facotrs involved will only help create a strong, more profitable affiliate campaign.