4th Edition For Joe Verde's 'Recovery & Growth' Book

Online, August 24, 2011 (Newswire.com) - Since its publication two years ago, Joe Verde's book for auto dealers and managers, "A Dealer's Guide to Recovery and Growth in Today's Market" is now in its fourth print run. In the new edition, Verde provides an update for 2011 with a focus on growing a dealership in today's challenging market. This book is still one of the most-widely read books in the auto industry.

Verde's book is a step-by-step guide designed to help dealers have a record year, every year. "You have to learn how to improve the processes that generate growth, and improve the skills of the people responsible to follow your processes," Verde said. "That old saying is correct, 'You can't keep doing what you've always done and grow.' Growth requires continuous improvement in the key areas I cover in my book."

"A lot of dealers ask if they can grow in this new economy," Verde said. "I tell them absolutely they can, because growth is a process - and that's what the book is about."

The book's arrival in the summer of 2009 provided much needed help for dealers and managers who were looking for a recovery plan in the wake of the global economic downturn. Now two years later, Verde understands that it's time for dealers to focus on growth.

Joe Verde continues to assist as many dealers and managers as possible by offering this book free to every dealer and manager in the automotive industry.

To obtain a free copy of Joe Verde's 'Recovery & Growth' book, please call (800) 445-6217. For more information on Joe Verde's online training programs visit www.jvtn.com. To learn about Joe Verde workshops and products, visit the Web at www.joeverde.com.

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Joe Verde Sales & Management Training, Inc., founded in 1985 with corporate offices in Southern California and Dallas, Texas, is consistently rated the number one automotive sales and management training company in North America for producing immediate, and long lasting results for its customers.

Joe Verde holds workshops across North America and pioneered Virtual Training with JVTN®. Mr. Verde is the author of "A Dealer's Guide To Recovery & Growth", "Earn Over $100,000 Selling Cars - Every Year" and "How To Sell A Car And Close The Sale Today."