77 Marketing Partners Acquires New York Sales Rights For Devotion Vodka

Online, November 5, 2011 (Newswire.com) - The Devotion Vodka brand continues to explode, as 77 Marketing Partners acquires the sales and marketing rights to the hot, growing vodka brand for the State of New York looking to feed of the success they experiencing in New England and the huge success the brand is enjoying in California and New Jersey.

77 Marketing Partners, a spin-off of Mark McClure International, now holds the exclusive sales rights for Devotion in New England and New York as it continually strives to develop the ultra-premium vodka into a household name. With its initial launch into Massachusetts and Rhode Island on October 1st, Mark McClure and his sales team have consistently matched or exceeded sales expectations in this highly competitive segment of the spirits industry, and envision even bigger things ahead as it looks to tackle New York in the first quarter of 2012 along with Maine and New Hampshire.

"The spirits business is cutthroat and no more so than in the vodka segment, where there are more 400 new brands introduced to the market each and every month, all trying to differentiate themselves in some way shape or form, and oddly enough that is what sets Devotion apart. As the only protein infused vodka on Earth, that in and of itself helps differentiate itself from all the others, but it doesn't end there. Sugar free, gluten free and low calorie coupled with a smooth taste very, very few have been able to match and you have a brand with growth and staying power for years to come,"77 Marketing Partners CEO Mark McClure stated. "Couple all of that with 77 Marketing Partners incredible sales and marketing team and passion pushing the Devotion brand to the forefront, and we are confident that by summer of 2012 it will be one of America's leading, ultra-premium brands, if not the leading brand ", McClure ended.

You can find Devotion Vodka in more than 400 retail outlets and restaurants in MA, RI and CT, including some select BJ's Wholesale Clubs in MA. To learn more about Devotion Vodka go to www.DevotionVodka.com. Devotion Vodka is distributed by M.S. Walker of Somerville, MA, Connecticut Distributors for CA, Fedway Distributors in New Jersey, Empire Merchants in NY and Young's Market Company in CA to name a few.