8109 Marketing LLC Joins Forces With Kia Motors And Zaxby's In A Marketing Partnership That Supports Local Athletic And Community Service Initiatives.

Online, May 11, 2011 (Newswire.com) - Atlanta,GA - 8109 Marketing LLC joins forces with Kia Motors of Lagrange, Georgia and Zaxby's of Valley, AL in a marketing partnership that will support local high school football and basketball programs. The announced partnership will include the development of a preseason fan guide and promotional DVD that will increase the overall awareness and fan experience with local amateur prep athletics.

As 8109 Marketing's partner in this initiative, Kia Motors of Lagrange will provide two vehicles to be featured on the front and back covers of the Fall 2011 Fan Guide, along with the head coach and student athlete from each school. This publication will include six local football programs in the Chambers and Lee Counties of East Alabama. These schools include; Beulah, Chambers, Lafayette, Lanett, Springwood, and Valley. Additionally, Zaxby's will feature these coaches and athletes in in various print ads throughout the fan guide and in a commercial spot to be featured on the promotional DVD.

Also as part of this new agreement, Kia Motors will present the "Scholar-Athlete of the Year" and "Coach of the Year" Awards to a representative from the selection of featured schools. As part of 8109 Marketing's extended community initiative, a percentage of the sales from the fan guide will be donated to each participating school booster club and awarded as a scholarship to the athlete who does the most community service hours for the year.

About 8109 Marketing
8109 Marketing LLC combines the feel good aspect of philanthropy and the world of sports to create brand awareness and maximize interaction with target audiences. We thrive on individual and corporate relationships.

Few elements of our culture influence, inspire, and engage us like sports. Many successful brands use sports as an element of their marketing mix to build a positive image, develop a framework for their retail and sales promotions, and gain an advantage in their marketplace. Whether alternative or traditional, new or old, sports connect brands to their target consumers.

Our simple fiber for existing rest solely on the purpose of creating opportunities for the less fortunate or under privileged through the channels of sports and recreation. Each project that we do benefits a worldly cause on both the local and national levels.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 725 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever in 2010. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

About Zaxby's
Zaxby's founders Zach McLeroy and Tony Townley looked around their community and saw plenty of fast food or sit-down dining options, but felt something was missing. They decided to provide the freshest chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere where food quality is of the utmost importance. In 1990, they opened the first Zaxby's in Statesboro, Ga. The concept, one of the early "quick-casual" restaurants, proved successful.

McLeroy and Townley opened four more restaurants, and in 1994, they began to franchise the brand. The food and service was so popular, the Athens, Ga.-based chain has boomed to more than 490 units in 11 states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia) and continues to grow. For more information, visit www.zaxbys.com.

For additional information on this partnership and its intiative, please contact Camian Carter of 8109 Marketing at [email protected] or (800) 385-6572 ext. 4.