90octane and Ramtron International Win Silver Key Award for Lead Generation

Online, May 5, 2010 (Newswire.com) - 90octane and Ramtron International have received a 2010 Silver Key Award from the Colorado Chapter of the Business Marketing Association's Gold Key Awards program for a strategic online lead generation program. 90octane, a conversion-driven marketing agency, and Ramtron International, a fabless semiconductor company that designs, develops and markets specialized semiconductor memory and integrated semiconductor solutions, partnered to execute the program.

It included a custom microsite and comprehensive online media plan and generated more than 1,000 highly qualified leads in less than three months at a very low average cost-per-lead. The program helped Ramtron find sales opportunities in previously untapped target markets.

The Gold Key Awards is recognized as Colorado's most prestigious competition dedicated solely to business-to-business marketing communications. This year's program included 130 entries in 38 categories from Colorado's top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country representing agency and corporate marketing professionals.

About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 370 members and has been named the "Chapter of the Year" thirteen of the past fifteen years. Last year marked 60 years of excellence for the chapter. The BMA Gold Key Awards is Colorado's most prestigious competition dedicated solely to business-to-business marketing. For more information, visit www.bmacolorado.org.