918Marketing Guarantees Lowest CPMs on Highly Targeted Impressions

Online, June 7, 2010 (Newswire.com) - 918Marketing announces completion of the world's largest and most comprehensive database of individually-owned cars, plus local and interstate trucks (and other vehicles) - any combination of which can be adorned with customized advertising that creates immediate and lasting impressions on the exact demographics the advertiser seeks, right where they live, work, and play.

What's truly exciting and almost incredible is that 918Marketing can deliver these highly targeted advertising availabilities at the lowest CPMs - guaranteed. While more traditional advertising can cost up to hundreds of dollars per thousand impressions, and some of the most popular advertising opportunities typically sell for CPMs of $19 (newspapers), $16 (TV), $5-6 (radio, daytime TV, magazines), or even $4 (Internet), customized, high-impact advertising on privately owned vehicles can now be targeted at highly granular market segments for CPMs as low as $0.54. (That's not a typo: $0.54 - using the most conservative of accepted statistics for the number of impressions delivered!)

Advertisers squeezed between anemic consumer demand and restricted advertising budgets can now use 918Marketing's new database to obtain the lowest available CPMs for highly targeted consumer segments within 98% of the U.S. population. And putting ads "in motion" more than doubles the impact of conventional outdoor advertising - by actively circulating the ads in front of highly targeted consumers instead of waiting passively to be encountered by anyone who happens by.

No worries about pollution from engine exhaust, either. Commuter cars and trucks selected by 918Marketing for each campaign regularly cover the advertisers' preferred locations in the normal course of their daily driving - so they burn no extra fuel. When a multi-car "driving event" calls for additional miles, 918Marketing keeps the advertiser's campaign entirely "green" by planting new trees - one for each car used in the event - more than offsetting any additional fuel usage.

This approach to advertising has already been proven successful by many leading consumer advertisers, including Coca-Cola, Apple, Warner Brothers, eBay, DreamWorks, BudLight, Red Bull, and even National Geographic. 918Marketing now takes this "advertising on the move" to new heights and sophistication with its pace-setting database that details some 250 characteristics of each car, driver, and territory or route. Advertisers working with 918Marketing can select the brand ambassadors who represent them best, and who regularly visit precisely the locations where the advertiser's most-favored prospects will encounter each ad.

Beyond moving ads' much greater impact compared with static billboards, there are other advantages over traditional outdoor advertising. For example, 918Marketing's roving campaigns automatically generate no-cost "word of mouth" excitement, and can be tracked via GPS so advertisers can verify their advertising's exact routes and locations in real time.

918Marketing, based in Pacific Palisades, CA, offers innovative, cost-effective advertising solutions to create unmatched brand loyalty through meaningful consumer interactions that strengthen consumer relationships and engender brand allegiance within nearly any demographic segment(s) in nearly any geographic region(s). With 918Marketing, advertisers can go back to "the grassroots of advertising" through customized and targeted outdoor campaigns turbo-charged by the added power of motion.

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Editors: Graphics available; potential for an interview with a principle of 918Marketing.