95 Texas Randalls & Tom Thumb Stores to Sell Longhorn Protein and Energy Bars

Online, August 16, 2012 (Newswire.com) - Lin-Mar Partners announced today a launch of the Longhorn Bar, a line of four-variety protein and energy nutrition bars, at 95 Randalls and Tom Thumb stores throughout Texas, bringing the total number of retailers to 205. With each bar sale, 12% royalty goes back to fund academics at the University of Texas at Austin-supporting the company's mission of "Fueling Bodies. Funding Minds™."

The Longhorn Bars, created by Linda Addison and Martha Smiley, two highly-esteemed lawyers and proud supporters of The University of Texas at Austin, founded Lin-Mar Partners, the Austin based company behind the Longhorn Bar and MyUniversityBar.com.

"We are proud to have our Longhorn Bars carried by retailers throughout Texas," said Martha Smiley, Longhorn Bar founder. "Longhorn fans live and work throughout the state and these key grocers enable us to reach them."

Having launched in November 2011, the Longhorn Bars are made with wholesome ingredients and come in four varieties:

Two Protein Bars - Chocolate Chunk with Cinnamon, and Peanut Butter Trail Mix
Two Energy Bars - Roasted Peanut with Chocolate, and Mixed Berries

Additional Longhorn Bar retail locations can be found at MyUniversityBar.com. Follow the brand on the Longhorn Bar Facebook page and Twitter (@LonghornBar).

About Lin-Mar Partners

In 2010, Linda Addison and Martha Smiley founded Lin-Mar Partners. This dynamic duo - both highly esteemed lawyers and proud supporters of The University of Texas at Austin, realized they shared an additional commonality- a mutual interest to create an innovative way to provide ongoing support to the University they love so much. That conviction, paired with their universal desire to provide more nutritious snack options under the Longhorn brand, inspired the creation of a nutritional line of protein and energy bars now known as the Longhorn Bar. A delicious snack that gives back - 12% royalty goes back to academics at the University supporting the company mission of Lin-Mar Partners - "Fueling Bodies. Funding Minds.™"

About Safeway www.safeway.com

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.