A better way to bring Internet on the TV

Online, April 14, 2010 (Newswire.com) - Internet is increasingly integrated with TV, either as part of the TV set itself or as part of a connected device such as a Media PC, a game console or a BD player. The significantly higher number of broadband connections makes the Internet even more attractive for users, since videos can now also be transmitted individually via the Internet, and no longer just as traditional broadcast signal. A common screen for Internet and TV finds its way in to the living room and will open new marketing opportunities, especially when TV and Internet can form an integrated interactive experience. This will have significant consequences for content creators, advertisers and program planners.

mm1 Consulting & Management has developed TVEED, a system that can combine TV content with the Internet offering. The biggest advantage of TVEED is that the TV signal does not have to be altered. Thus, Internet content can simply be received concurrently with the TV signal. This enables TV stations to enhance their programming by making additional information available, for example during the transmission of live sporting events. For advertisers, this technology leads to new models in which TV advertising can be combined with Internet offers, so that users, for example, can immediately place an order, book a test drive, or obtain additional information about an advertised vacation destination.

Part of each TVEED Installation is an individual permanent cookie, which cannot be altered or removed. This cookie allows monitoring the usage of TVEED on an anonymous basis. If the user wants to identify himself, TVEED may be used to transfer personalized data to place an order or to process a payment.

Having received the German patent for TVEED and international patent pending, mm1 Consulting & Management is now looking for partners or investors to bring TVEED to market. The company has put together a special group of experts to deal with the challenges of the TV of the future, which comprehensively supports interested parties with regard to all questions associated with this topic.

Read more about TVEED and the future of TV in our white paper.
http://www.mm1-consulting.de/assets/files/pdf/Whitepaper/mm1_WP_TVEED_eng.pdf

mm1 Consulting & Management Partnerschaftsgesellschaft
Königstr. 10c
D-70173 Stuttgart
Germany

http://www.mm1-consulting.de/en/home.html
E-Mail: [email protected]
Phone: +49 (711) 3630950