A Company That's Desired to Make Natural, Earth-friendly Beauty Care Products; Auravedic.com

Online, May 16, 2014 (Newswire.com) - The Auravedic product line is based on a formula that utilizes natural, earth-friendly natural and advanced ingredients designed specifically to address the issues associated with Indian skin. "As an Indian woman with brown-toned skin, I often wondered why it was so difficult to find skin care formulated for my skin rather than the "one-size fits all" product offerings commonly marketed. I created the Auravedic line to answer this question" commented Amrita Alexander, the founder of Auravedic. Auravedic products are designed to specifically address issues associated with darker skin tones such as: Hyper-pigmentation; Dark Spots; and Sensitive Skin.

Darker skin tends to have a very pronounced response to skin trauma such as inflammation caused by acne, exposure to UV rays, and hormonal changes. The response is an increase in the amount of melanin released to the skin's surface. This excess melanin release is a condition called hyper-pigmentation which is evidenced by dark spots and overall uneven skin tone. These effects can last on darker skin for years. We utilize a proprietary blend of ingredients that leverage the brightening power of natural botanicals such as Sandal, Turmeric ,Saffron, Licorice Extracts and Vitamin C to naturally inhibit hyper-pigmentation and even out the skin tone. Our products achieve this desired result of bright, even-toned skin without using harsher, more controversial brightening agents such as Hydroquinone which is found in many brightening products, and which may produce toxic effects on the skin.

. The company was founded for the purpose of developing and marketing earth-friendly skin-care products for darker skin tones. For more information about this company please visit www.auravedic.com or [email protected].