A Fit Philosophy For Buying Online - How Genius!

Online, August 22, 2010 (Newswire.com) - [url:http://www.fx4boutique.com]For the "frugalistas" and "fashionistas" who appreciate high fashion resort pieces and swimwear, great prices and seamless web shopping, www.fx4boutique.com is the place for you.
Envisioned by owner and producer, Priya Scroggins, Fx4boutique.com (www.Fx4boutique.com) is an e-commerce website that puts an extensive swimwear and resort wear selection (including plus sizes and maternity options) right at your fingertips.

The concept was created when Scroggins' realized buying swimwear is one of the most daunting experiences for women who are constantly bombarded with images of air-brushed campaign models which continue to perpetuate negative body image among women. Her interest in swimwear piqued during all of her adventures and travels to tropical climates and glamorous destinations during which she noticed most women (regardless of age, status or size) did not know what worked for their body type. It was with this niche in mind, Scroggins created the Fit Therapist and the Fit Philosophy which includes Fit + Form + Function + Fashion (hence the name fx4boutique) and uses video tutorials, images of real women and showcases the swimwear on mannequins to ensure the swimwear is the focus - not the size 0 model wearing it.

"I want women - young and old - to reclaim a more positive image for ourselves by not being reminded of our imperfections, but rather finding creative ways to achieve our best looks and to reach our most confident style," Scroggins said.

"Buying swimwear shouldn't be a stressful process - as women we tend to be very self conscious - I also grew up with a negative body image because of the idea that sexy and beautiful is only attainable if you are thin and 'model-esque,'" she added.

Fx4boutique has taken this challenge head on and intends to meet the expectations of consumers by taking the guesswork out of buying swimwear online with the Fit Philosophy application (coming soon) and the information provided to help with the decision making process.

With products ranging in price points and style options, Fx4boutique.com has something for just about every woman.