A Fresh Approach to Online Jewellery Shopping

Online, November 8, 2010 (Newswire.com) - GemRae Jewellery offers consumers a fresh approach to online jewellery shopping and is aimed at fashion orientated women who want to change how their jewellery looks on a seasonal basis. Inspiring products are brought together via a simple, easy to use website.

The unique collections consist of Rocks & Gems with bold statement designs, Silver & Sparkle offering stylish co-ordinated sterling silver and designer Pearls & Crystals, an assortment of handcrafted freshwater pearl and Swarovski crystal pieces ideally suited for bridal, prom and formal wear.

Agate & Tourmalated Quartz Necklace http://www.gemraejewellery.co.uk/rocks-and-gems/black-agate-and-tourmalated-quartz-necklace

Pauline Barley, marketing director says "Particular importance is given to our photography with the products being shown as 'natural' as possible with little or no web enhancement. Products on the website are displayed in a simple but clean way and feature an image 'zoom' facility to enable shoppers to view each piece in close up."

Pauline states, "We want customers to be able to see exactly what they are purchasing. We are very proud of the quality of our products and feel it is very important to display our collections in a straightforward, credible way. Jewellery is a very individual purchase and many consumers are looking for particular item for a special occasion or to compliment their wardrobe. "

Features of the site include 'guest' checkout, for shoppers who prefer to 'shop and go'. Those choosing to register have the benefit of order tracking, storing multiple shipping addresses, compiling and emailing wish lists as well as being the first to receive discount offers. Ring purchases are made easy by using the downloadable ring sizer, so customers can be sure of your exact ring size before ordering.

Turquoise Matrix Ring http://www.gemraejewellery.co.uk/silver-and-sparkle/turquoise-matrix-ring

The site was launched in September 2010 and has received excellent feedback with many shoppers compiling 'wish lists' for Christmas deliveries. GemRae Jewellery comes packaged in luxury gift boxes and a personalised gift wrap service is available with the option to ship directly to your gift recipient. The Company is offering free packing and postage throughout November and December, taking the strain out of your Christmas shopping.

Aura Bracelet http://www.gemraejewellery.co.uk/pearls-and-crystals/aura-double-row-bracelet

Notes:
GemRae Jewellery is a start up business and the website was launched in September 2010.
The Company constantly reviews the latest trends. Their product ranges are sourced from around the World and wherever possible they deal with suppliers who have an Ethical Supply Policy in place and are committed to sourcing jewellery from producers who conform to the conventions of the International Labour Organisation (ILO).

Contact Information:
Pauline Barley, marketing director.
Email: [email protected]
Website http://www.gemraejewellery.co.uk
Mobile: 07979 443304

High resolution images are available upon request