A Game Too Scary for Overweight People to Play

Oulu, Finland, April 29, 2015 (Newswire.com) - It was almost a perfect weight loss method. A person wanting to lose weight would only need to connect a small game console to the television or Internet router and stand 10 seconds on a scale every day. Nothing else was needed and the weight would go down and permanently stay down.

The trick was, of course, that the game console would assess the trend with respect to changes in the player's weight. Then, if the trend was increasing too much, the game console would disable the television/Internet connection for a day or two - and that really hit a nerve!

Almost every single overweight and "dieting" person instantly came up with a lame excuse. Typically, a person would describe why his/her body weight behaves somehow uniquely and try to justify why he/she was forced to unplug, remove, or destroy the game console.

Juuso Hukkanen, the founder of the startup company Weight Motivation, says: "We thought overweight people were serious about their desire to lose weight. But it's not true. We now realize that if they really wanted to lose weight, they could have just decided to eat less. That is not happening because we humans are hardwired to subconsciously resist losing weight. We suspect that, in the overweight person's subconscious mind, our technology appears just as scary and effective as suggesting to a person the low-tech method of eating less."

The concept of an individual's overprotective subconscious mind self-sabotaging his/her weight loss attempts explains succinctly why dieting is so hard and why most diet programs fail. It also forces us to see the global $150 billion weight loss industry in a new light. When a person sees a fat problem in the mirror and considers corrective methods, the subconscious mind will generate "bad feelings" towards the most obvious corrective method of just "eating less" and towards all the other effective weight loss methods. And, when a person becomes obese and keeps demanding a weight loss solution, the self-sabotaging subconscious mind will only approve placebo solutions by generating "good feelings" towards ineffective weight loss products and services. That is why people keep buying so much of the bogus weight loss products instead of buying the idea of eating less or buying weight loss products and services that have enough power to generate both good and bad feelings.

Juuso Hukkanen says: "If you accidentally gain weight while playing our weight loss game, our game will make you angry, maybe even furious - and maybe you'll throw a tantrum. But nevertheless, if you play this game, you will almost always win your daily real-life game and you will lose weight. A big part of this game's weight loss effect comes from forcing you to do self-weighing every day - an activity which has been shown to increase the chances of weight loss success and to reduce weight by 6.1 kg (13.4 lbs). Obviously, those are things your weight loss resisting subconscious mind doesn't like to hear."

Weight Motivation's Indiegogo campaign for this "Weight loss game" will continue until the 4th of May 2015. So, the overweight people still need to try to look the other way.

ABOUT/BIO: Weight Motivation: http://weightmotivation.com - a lean startup company founded in 2015, located in Oulu, Finland. Five core team members. Founder and inventor: Juuso Hukkanen.

CONTACT DETAILS: Email: [email protected]; Telephone: +358400532956; Skype: WeightMotivation; Twitter: W8Motivation