A New Campaign Proves That Consumers Desire to Find Meaning

San Francisco, California, January 19, 2016 (Newswire.com) - – An exciting Kickstarter book project has kicked off 2016 with a bang with 50% of its funding goal reached within 3 days (kck.st/1ZkMZgb). The success of the project Purpose: Your Journey to Find Meaning, demonstrates that, for many of us, our resolution to find meaning in the New Year can become a reality. 

“People are craving meaning in their work and in their lives” said Ranan Lachman, author of Purpose:  Your Journey to Find Meaning. ”Research shows that 82% of people live without knowing their purpose. Unfortunately, we live a scripted life influenced by others and, consequently, the majority of people are just existing – not living”. 

"There is great meaning in life for those who are willing to journey"

Jim England

Lachman, a former fighter pilot and Wall Street banker, eventually realized that although his work was considered prestigious by others, it was empty and meaningless for him.  So he decided to quit and started a purpose-driven company based on his passion called Pley.com – an eco-friendly toy rental service for families. 

“According to a recent survey over 70% of workers dislike their jobs and are waiting to retire so they can finally start living. It doesn’t make sense to live our lives backwards, and the book provides an alternative” he continues. “Research shows that people who define a purpose that benefits others live a more content and fulfilling life, one that also leaves a positive footprint on society. While many people believe that a life purpose should be something really big, like achieving world peace, Lachman argues that defining your purpose doesn’t require changing the world – your cause can be a local one and should aim to benefit others.”

Purpose:  Your Journey to Find Meaning includes unique frameworks to discover and define one’s purpose and tools to pursue it. It also presents 12 fascinating case studies of ordinary individuals who found a purpose that made an amazing impact on society. Lachman concludes, “To make your life count, start by discovering your purpose and pursue it. Life is just too short to live with regrets”. To get early access to the book, support the project by following this link https://www.kickstarter.com/projects/1975597258/purpose-your-journey-to-find-meaning