A New Website For The Home Improver Who Wants To Do More

Online, October 11, 2011 (Newswire.com) - More and more people are realising that some jobs, such as painting a garage floor or waterproofing a roof, are not the sole preserve of the professional painter or builder; the enthusiastic layperson can happily undertake this kind of project. In fact, as well as saving money there is also a great sense of satisfaction involved with completing these straightforward tasks.

That is the premise behind a new web based home improvement company called Floorpaint Express, which can be found at www.floorpaintexpress.co.uk

The range offered is very tightly defined - specialist paints for floors, kitchens and bathrooms; anti slip products for step and decking; repair products for asphalt and concrete; assorted accessories to get the job done.

Many of these products, such as a polymer and resin floor leveller - called Level It - knocks the spots off the more popular latex levellers. The company believes that the time has come for competent home improvers to have the best products the market has to offer: there is no reason why they should have to settle for second best. That is why their Garacoat garage concrete floor paint is a two pack epoxy resin not a single pack paint which will peel off when hot tires run over it.

Floorpaint Express is part of the Watco Group, who have been manufacturing this type of product for industrial use since 1927. The products offered are similar to the Watco range, but are exclusively formulated for home use. For example, someone may well want to paint their garage floor, but they aren't going to need a floor paint that can resist concentrated acid spills, only the odd spill of battery acid. Conversely, the products that Floorpaint Express offers would not be suitable for industrial use as although Garacoat can take everything the average family 4x4 can throw at it, it wouldn't stand up to a pumelling from a fork lift truck for eight hours a day.

However, these formulations, tailored for use in the home environment will allow for the type of pricing the domestic user will be happy to pay.

'Domestic customers have been contacting Watco asking for the type of products they can't easily find through normal channels. Now they have a website that is specifically geared towards their needs as home improvers,' commented Group Marketing Director Alex Barbier. He continued 'the next stage will be to evaluate which products the customer is buying and expand the range to meet that demand. However, we do not want to be all things to all home improvers and will continue to keep the range focussed and relevant to our customers' needs.'

The company is UK based and, where possible, all its products are sourced from here.

Visit www.floorpaintexpress.co.uk to see the new site and e-mail Steve Chanter, Sales and Operation Director, [email protected] call on 0845 894 0703 for more information.

Deborah Bates is an expert consultant for Flooring, we recommend the best online stores for Concrete Floor Paint .For more information she recommends to visit http://www.floorpaintexpress.co.uk