A Private Community For The Fashionable Elite
Online, May 24, 2010 (Newswire.com) - Founded in 2009 by Hichem Boukhari, THE FASHIONGLOBE™ is private network aimed to gather influential people in the creative industry who share similar interests, lifestyles, and an international mindset to meet on both a personal and professional level.
While selective networks like ASMALLWORLD are becoming iconic brands in terms of notoriety and number of members, small niche sites like THE FASHIONGLOBE™ offer another alternative to network using both focus and exclusivity, and it is exactly where THE FASHIONGLOBE™ is positioned.
With a growing community of over 2000 members coming from over 78 countries, THE FASHIONGLOBE™ users are young (average age 31) and have a professional profile mix from all creative, luxury and business related fields.
Considering that 100% of its members are using other exclusive social networks like ASW, Decayenne, or Qube by Quintessentially, THE FASHIONGLOBE™ claims to target the next generation of taste makers and trend setters.
Built on Ning, a service platform for networks creators, THE FASHIONGLOBE™ stands out from its competitors with a distinctive and elegant layout, maximizing the visual experience without sacrificing the usability of the site and features.
Besides its existence in cyberspace, THE FASHIONGLOBE™ is above all a club based on human relations and members that meet offline at business or social events.
"We want to offer in the future exclusive opportunities for members to meet regularly on various locations which reflect our spirit: authenticity coupled with style. From the beginning, we made the choice to focus on small elites in need of everything that is exactly the opposite of trendy and commercial." says M.Boukhari.
Although the luxury marketers continue to overlook the power of social media while many of these kinds of networks are invading the cyber world, Facebook statistics already suggest 96% of the next generation of luxury consumers are using social networks. Not only does THE FASHIONGLOBE™ represent a community of luxury connoisseurs, but also a community of influencers that are infiltrating the social media world for the greater good of fashion professionals.
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Tags: fashionable elite, next-generation, private community, social media, Social Networks, tastemakers