AARJ Worldwide & CatchMe Revolutionize 2013 NBA All-Star Weekend With Introduction Of New IPhone/Android App

Online, February 13, 2013 (Newswire.com) - Shaquille O'Neal and Kenny Smith link up with AARJ Worldwide and the CatchMe mobile app to create a one of a kind social media experience at the 2013 NBA All-Star Weekend. This new iPhone/Android application will add a new dimension to each event. Party goers will be able to have exclusive access to the who's who at each event at PHILIPPE Galleria (www.PhilippeHouston.com), while creating their own streaming conversations.

The weekend will be jam packed with different events starting on Friday night with Shaq's All-Star Celebrity Kick-Off Party. With 20+ NBA all-stars and legends confirmed to be in attendance, anybody there can expect to enjoy themselves and make the most of a great event. On Sunday, former Houston Rocket All-Star Kenny Smith is hosting four different events that span throughout the day. The day starts with brunch and all day mimosas followed by a day party and will conclude with a chef-prepared dinner. Kenny closes out the night at PHILIPPE Galleria for the Official NBA player's after party.

With the CatchMe app in the mix, users are provided a party within a party with streaming chats, pictures and ongoing conversation. The app sets its self apart from Facebook, Instagram and Twitter because of its use GPS location based technology. This allows only people who are actually at the party to participate in the conversations and happenings at any given event. The free app also allows for one-on-one chats with other party goers in the venue.

AARJ Worldwide is the first to provide a step above the usual party going experience. "This is the next step in the evolution of the NBA All-Star weekend. This adds another element to All-Star party experience," said Marc Addison, Chairman and CEO of AARJ Worldwide. "We are excited to have the perfect partner in CatchMe to help create a premium party experience."

For more information on these events and for tickets, go to www.NBAAllStarOnline.com

CatchMe App (www.CatchMeApp.com) available in iPhone App Store & Android Market

#########

If you would like to schedule interviews with either of the hosts, please call:
713-208-7752 | 213-394-6655 | Or email: [email protected]