Accelerated Marketing Partners (AMP) Sells Eight Ski-In/Ski-Out Residences, Averaging $1.620M, at Park City's First New Development Real Estate Auction

Online, January 21, 2010 (Newswire.com) - PARK CITY (Jan. 21, 2010) - In an unprecedented event for Park City and ski-in/ski-out resort developments around the country, homebuyers purchased eight homes - totaling nearly $13 million in sales - in just a half hour at the Jan. 17 Silver Strike Lodge at Deer Valley's Empire Pass real estate auction conducted by Accelerated Marketing Partners (AMP). This event marked Park City, Utah's first-ever new development real estate auction.

Now, Silver Strike Lodge at Deer Valley's Empire Pass has launched post-auction conventional sales with a limited inventory of homes at price points reflecting those established on auction day. Among the residences being offered:
• Two-bedroom-plus-den homes start at $1.265 million
• Three-bedroom-plus-den homes start at $1.650 million
• Four-bedroom homes start at $1.715 million

"The Silver Strike Lodge auction was a watershed event for the luxury real estate market. Homes sold on auction day for an average of $1.620 million, more than proving how effective real estate auctions can be to establish price points and to accelerate sales in the high-end sector," said Ken Stevens, co-founder and west coast chief executive officer of Accelerated Marketing Partners, which has sold nearly $1 billion of residential real estate in the current downturn. "This event, coupled with AMP's new development auction for Vornado's Bryant Back Bay in Boston that also sold multiple units well above the $1 million mark, has set a new standard for luxury real estate sales in this challenging market."

Matt Mullin, principal of Ironwood Resort Development, added, "We have listened to our clients' needs every step of the way in the development of Silver Strike Lodge at Deer Valley's Empire Pass, and we have been dedicated to building unrivaled ski homes for their enjoyment. At Sunday's real estate auction, we once again paid attention to our homebuyers. We accepted what they determined homes at Silver Strike Lodge at Deer Valley's Empire Pass to be worth. Now, with AMP and The Lange Group, we have re-set prices for the remaining homes based on the market's validation."

For all winning bids, the developer covered a $100,000 membership activation fee to the exclusive Talisker Club, designed by Robert A.M. Stern, named Robb Report's #1 "Best of the Best: Mountain Resort Community" and ranked #8 on Travel + Leisure Golf's "America's Top 100 Golf Communities" list. Membership provides access to world-class skiing, golf and all other outdoor activities on the club's +10,000-acre property. Members also gain access to the club's mountain restaurant and clubhouses, with elegant dining lodge, spa and fitness services. Compensation for the membership activation fee will continued to be covered with all post-auction sales.

Located above Park City's Historic Main Street and on the slopes of Deer Valley® Resort, Silver Strike Lodge at Deer Valley's Empire Pass affords homeowners direct access to more than 21 lifts and the meticulously groomed slopes of the Upper Deer Valley® Resort. First tracks are the norm when you start from Silver Strike. Because less than 10 percent of the Empire Pass community within Deer Valley® will ever be developed, its handful of developments will also always complement their surrounding environment.

Silver Strike Lodge at Deer Valley's Empire Pass is rich in rustic elegance and functional design, and has been constructed with rough-sawn timbers, rustic stone and copper. The building has 34 homes with interiors that reflect the natural splendor of the surrounding mountains and feature detailed millwork, beams and trusses, as well as expansive entry foyers lined in rich stone and knotty alder.

Residents enjoy a host of fine amenities, including a two-story lobby with fireplace and hearth seating; owner's lounge with fireplace and serving bar; fitness room; ski locker room; sport storage lockers; heated, outdoor plaza with spa pools and warming fire pit; and a full-time concierge, lodge manager and complimentary car service.

Gourmet kitchens boast custom cabinetry, slab granite counters and top-of-the-line appliances, including Viking stainless dual fuel ranges, refrigerators/freezers and dishwashers. Spacious baths feature steam showers with benches, deluxe jetted spa tubs, private water closets, and heated floors.

Park City and Deer Valley® are conveniently located less than 45 minutes away from the Salt Lake City Airport, and are easy to get to in all weather via Interstate 80.

Will Lange of The Lange Group at Prudential Utah Real Estate is Silver Strike Lodge at Deer Valley's Empire Pass' broker of record, and will be collaborating with AMP and Ironwood Resort Development for post-auction sales.

For more information on current availability at Silver Strike Lodge at Deer Valley's Empire Pass, please call 1-888-982-8988 or visit www.auctionsilverstrike.com.

Accelerated Marketing Partners (AMP)
Accelerated Marketing Partners, a full-service residential real estate firm with offices in Boston, San Francisco and Irvine, Calif., specializes in the development and implementation of both accelerated and conventional marketing and sales programs. The company has brought together the industry's most seasoned professionals with decades of experience providing strategic marketing solutions for residential real estate developments nationwide. Accelerated Marketing Partners offers comprehensive integrated services including detailed marketing analysis, management of on-site sales initiatives and accelerated marketing campaign development and implementation. For more information, please visit www.acceleratedmp.com.

Ironwood Resort Development
Ironwood Resort Development is a premier luxury residential development company with a long history of successful projects throughout ski towns in Colorado and Utah. Beginning in 1988, Ironwood Resort Development has always built at the absolute top of the markets they enter. With great time and effort committed to architecture and materials selection, their projects have been highly regarded both locally and nationally. For more information, please visit www.ironwoodresorts.com.

The Lange Group
The Lange Group, situated in Park City, Utah, specializes in luxury and ranch-style residential properties throughout the Park City and Deer Valley metropolitan area. Will Lange, owner, has been active in the surrounding area real estate market for the last twenty years and has received several awards recognizing excellent sales and marketing achievements on both the local and national level. For more information, please visit www.willlange.com.