Access IPD Launches AssetBrand.com

Online, June 21, 2011 (Newswire.com) - AssetBrand.com was recently launched by Access IPD as an affordable online brand asset management tool.

AssetBrand has been designed to streamline the access and delivery of all brand items like logos, corporate colors and items for print.

Typically logo designers create a Brand Users Guide as part of a corporate identity. These User Guides are usually stored on a CD and given to their client, the brand owner.

The Guide contains all the information requited to reproduce the logo and other brand elements accurately in all forms of media, and includes all forms of the logo.

But this is not a very efficient way of managing brand assets. The brand owner seldom has the time or skills to manage a Brand Users Guide and the logo designer usually ends up doing a lot of extra work making sure that the logo, and other brand assets, arrive at the correct supplier in the appropriate format. And often the brand designer has no working relationship with these suppliers.

The natural solution is to use an online brand asset management tool, but these are expensive to create as additions to the brand owner's website, and existing products are very costly with a lot of tools that the average business is not going to need.

AssetBrand.com has been created to meet the need for an affordable solution for brand owners. At just $20 a month with a $250 setup fee, brand owners now have a logical place to store their logos, Brand Usage Guide, corporate colors, Word stationery, all forms of print material, signage, presentations and photography.

With the service they get their brand assets setup with their own login as well as a generic login that allows third party suppliers, like screen printers, embroiderers and signage creators, to just login and get exactly what they need to produce the brand accurately.

But AssetBrand was really created for the brand designer. On AssetBrand a brand designer has access to all of his client's brand assets in a convenient menu, and he can use the Print, Signage, Presentations and Photography sections as an online proofing system with his clients.

AssetBrand also keeps a record of all proofs between brand designer and brand owner.

And the brand designer has another really neat bonus, he can get AssetBrand for free if he signs up 20 clients; more than 20 and AssetBrand starts paying him.

This is because of the neat pricing structure for brand designers: Brand designers pay $100 a month to use AssetBrand, but AssetBrand give them $5 a month back for each brand owner they sign up. Plus they get a once-off $50 back for each brand owner they get signed up.

This makes for a really useful and affordable value added service for all brand designers and brand owners.