Access Value Immediately with Assetline's New Sales Advance Loans

Online, February 19, 2014 (Newswire.com) - The lengthy wait to sell valuables and get your money - or be forced into a fire-sale for far less than their worth - is over, thanks to personal asset lending specialist Assetline's pioneering Sales Advance Loans, a first for the Australian market.

Being forced to sell an item too quickly can decimate its value, but until now the only other option available to owners was waiting for up to six months for an auction process to complete. With a Sale Advance Loan they can instead access a substantial portion of an item's value within 24 hours, and the rest later on. The product is ideal for those who want to sell high value assets such as fine art, jewellery, antiques and collectibles, vintage cars or luxury boats.

Maximising sale price

Nick Raphaely, co-founder, Assetline says the solution allows borrowers to maximise their immediate liquidity, as well as their final sales price.

"Waiting several months to realise your money means that you may miss out on other lucrative opportunities. The auction process can be lengthy and finding private buyers is also time consuming and challenging. Assetline's Sales Advance Loans give you the best of both worlds: some immediate liquidity, and the time to sell your asset for the very best price," Nick Raphaely says.

Avoiding lengthy auction delays

Selling valuable items can take many months as it involves extensive appraisals as well as identifying target buyers. Certain categories of asset are only auctioned a couple of times a year.

"The size of the Australian market also makes it much harder to find buyers for more unusual collectibles. The last thing you want is to lose value through a fire sale because you urgently need to liquidate. A Sale Advance Loan buys you the chance to wait," Nick Raphaely says.

"As it's a short term loan the overall cost in interest is low, and far less than the value lost through a too-quick sale."

Strong market demand

The solution has been welcomed by auctioneers who say it will give more people confidence to both buy and sell.

"Liquidity has always been a problem with art. You can have very sound investment in arts and antiques, but your money has traditionally been tied up for the medium-to-longer term. So this is a product that is long overdue in Australia, that has been available in America and Europe for some time," says Paul Sumner, MD of auction house Mossgreen.

About Assetline

Assetline is a leading Australian personal asset lender. Founded in 2012, it enables entrepreneurs, business owners and high net worth individuals to borrow against their high-end personal assets in an environment that is confidential, flexible and secure. Assetline lends from $5,000 - $1m against gold and silver, jewellery, diamonds, luxury watches, fine art and antiques, cars, luxury boats and fine wine collections. Assetline addresses a market need currently not catered for by private banks and aims to be the lender of choice for anyone considering using their high-end valuables to secure a loan.

About Personal Asset Lending

Personal asset lending is an innovative form of finance that allows people to borrow against their high-end personal assets, such as art collections or prestige cars, in an environment that is confidential, flexible and secure. It addresses a market need currently not catered for by private banks, and is tipped to become a multibillion dollar industry worldwide.

Contact:
Nick Raphaely
Assetline
Level 13, 101 Grafton Street,
Bondi Junction, Sydney,
NSW, 2022 Australia
1300 370 821
[email protected]
http://www.assetline.com.au