Accolade for OmPrompt's Automated Technology

Online, October 13, 2011 (Newswire.com) - Accolade Wines - one of the world's largest wine companies - now receives 75% of customer orders automatically.

It is estimated that only 30% of all communications between companies in any trading community are automated, placing an unnecessary drain on resources and causing delays in processing and payment. OmPrompt Order Automation transforms any order received in any format - web, fax or email - and delivers it directly to any ERP system. It dramatically reduces the workload for customer service staff required to rekey the high volume of orders that fall outside any company's EDI capability.

Accolade conducted extensive research before settling on OmPrompt's Order Automation. "We investigated a number of solutions and chose OmPrompt because of their impressive track record in providing a unique and effective solution efficiently deployed not solely in the UK, but across the globe. Before using OmPrompt's service we were only able to automate 47% of the orders we received from customers. Not only have we improved our efficiency, we have been able to release valuable resource from order processing to customer service. These improvements ultimately benefit the consumers at the heart of our business," said Bryan Jackson, Director of Planning and Customer Service at Accolade Wines.

About Accolade Wines

Drawing on a proud heritage based on one of the first wineries established in Australia, Accolade Wines has evolved into a global wine company with some of the world's best-known brands sold in over 80 countries, including Australia, the UK, Mainland Europe, the US, Canada, Japan and China. With a portfolio of brands ranging from the historic Hardys, the number one Australian wine brand in the UK, through to Kumala, the number one South African wine brand in the UK.

For more information contact: +44 (0) 1483 690000 or visit www.accolade-wines.com