Ad Astra Traffic Takes a Different Approach to Content Outsourcing

Online, October 20, 2009 (Newswire.com) - Ad Astra Traffic, a recently-launched web-based partnership with principals in Kansas and California specializing in web content creation, plans to chisel out a foothold in the competitive field by taking a unique approach to providing online entrepreneurs and small businesses with quality copy, video and related services. They officially began offering services to the public on October 13, after an extensive pre-launch test run.

The service promises to provide "one stop shopping" for outsourced content and related services, eliminating the need for those hiring third-party support to juggle multiple providers and the administrative headaches that can produce. Ad Astra Traffic offers a wide variety of services, allowing its clients to outsource everything from small needs to major projects from a single point of contact.

In order to accomplish that goal, Ad Astra has created a talent pool of well over one hundred experienced freelance writers, video experts, graphic designers and providers of necessary support services. Their ongoing recruitment efforts promise to add to that number. "Our goal was to build a team capable of handling virtually any online project. We wanted to have immediate access to the right people," explained Co-President Carson Brackney. "When a client approaches us with an idea, we want to be know that we'll be able to make the perfect match between need and talent," he explained.

When clients approach Ad Astra Traffic, Brackney says the firm jumps into action, assembling the perfect team and assigning the client a project manager to handle oversight and communication. "This gives our clients a streamlined and efficient way to get things done at the highest level of quality while relieving pressure on their end. Instead of dealing with several different people or companies and trying to manage each of them, we take on that responsibility," Ad Astra Traffic Co-President, Diane Penna, explains. "It makes life easier for the client. They know we have professionals on the job and that we have the resources necessary to deliver high quality work on schedule."

According to Ad Astra Traffic, this "strength in numbers" approach also allows the firm to offer competitive pricing. "We're reaching out to a diverse talent pool. We don't put people in a position to work for less than what they'd like. At the same time, we're never forced to overpay someone to work on a project. We can divide up workloads in a way that facilitates cost control. The prices reflect that," Brackney notes.

Penna agrees. "When you look at the two things that matter most to those searching for a content solution-quality and price-we're doing very well on both fronts," she says.