Ade Asefeso MCIPS MBA Published His New Book CEO Guide To Doing Business In Nigeria

Online, December 8, 2011 (Newswire.com) - CEO Guide To Doing Business In Nigeria (Why Nigeria?)

That's the question that Ade Asefeso answers in his new book "CEO Guide To Doing Business In Nigeria"

Ade said "The aim of this book is to give you an overview of the economy and business culture, and potential opportunities. Those new to export will find it a particularly useful starting point".

Ade has packed a lot into his career over the years with a long spell working at senior level within various manufacturing companies in the UK. He can be described as international diplomat due to his work across the globe.

Ade said in his book "Nigeria is the most populous nation in Africa and offers investors abundant natural resources, a low-cost labour pool, and a potentially large domestic market. For many years, Nigeria has had a reputation for being among the most corrupt countries in the world, but the problem has received increasing national and international attention in recent years. Although measures have been taken against both public and private corruption, several business surveys indicate that petty corruption is still widespread and constitutes a major obstacle for companies operating in Nigeria".

Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.

Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.

All this still doesn't make mention of Ade's increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean manufacturing, Real estate and Online Marketing.

Ade concludes by saying "things don't have to be difficult, as long as you understand the cultural etiquette, doing business in Nigeria can offer vast opportunities. But, success comes down two key factors: contacts and commitment".

Visit our website or Amazon to get your copy of Ade's new book.

http://www.aaglobalsourcing.com