Ade Asefeso MCIPS MBA Published His New Book CEO Guide to Doing Business in Mexico

Online, April 23, 2012 (Newswire.com) - CEO Guide to Doing Business in Australia (Why Mexico?)

That's the question that Ade Asefeso answers in his new book "CEO Guide to Doing Business in Mexico"

Ade said in this book "Are you a CEO, consultant, or entrepreneur interested in entering or expanding your business activity in the Mexican market?"

"Then this Book is for you."

He also said that "This book is aimed at companies experienced in overseas trade which are new to doing business with Mexico. You may be an exporter looking to sell directly to Mexican customers or through an agent or distributor in that country. Alternatively, you may be planning to set up a representative office, joint venture or other form of permanent presence in Mexico".

Ade confirms what most people already know about Mexico by saying "Today Mexico's political landscape is a thriving democracy with three political parties, competing neck and neck to govern the country. Despite the economic crisis of the mid-nineties, Mexico's economic achievements are many. The country's increasing manufacturing output, rich natural resources and major exports have resulted in a significant recovery in the economy, which continues to improve well into the twenty-first century and invites foreign business from across the globe. Mexico's economy largely shadows the economic cycles of it powerful neighbour the USA".

Ade also mentioned the fact that "The objective of this book is to steer companies through the initial research and preparation stages of entering the Mexican market. It is far better to spend time and money carrying out thorough research and preparation before entering the market than to enter Mexico in a rush, only to discover, when it is too late, that you have made a poor and expensive decision".

Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe.

Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years.

All this still doesn't make mention of Ade's increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean manufacturing, Real estate and Online Marketing.