ADI Takes On Food Trucks and Delivers Feasts for the Eyes

Online, October 12, 2011 (Newswire.com) - Vehicle wrapping expert, Arete Digital Imaging (ADI) is no stranger to the food truck culture in Los Angeles. In fact, ADI has outfitted Angeleno favorites such as Mac N' Roll, Sugar Babies Cupcakery, and Pnut Butter Bar, just to name a few, with custom truck graphics that perfectly combine with delicious treats to bring about a feast for the eyes and the tummy. There is no doubt that ADI is serious about supporting the advertising initiatives of both small and large companies with cost effective printing solutions. The food truck industry is no exception; ADI will wrap anything that rolls and it will do so, not just to show off its printing capabilities, but to help clients optimize their marketing efforts.

ADI Owner Tony Jollett explains it best: "The LA street food scene is dominated by all sorts of food trucks. By our last count, the number of food trucks in the city is close to 200. It's definitely a huge market so it's not surprising that more players want in on the mobile commissary game. This, of course, puts a lot of pressure on food truck owners who aren't exactly attracting customers with just their culinary offers."

So how do food truck wraps figure into the equation? Jollett believes that there should be a marriage between product and packaging. He says, "If you are a food truck owner in LA, it's not enough that you have great food to serve. That's a given. You need to think about your branding and how you want to present your product. Obviously, you need your truck to stand out, specifically in terms of design. We've worked with a lot of food truck companies, and the requirements are different every time. It's a good thing then that every time, we are able to successfully market brands through creative truck graphics."

Food truck owners can learn more about ADI's vehicle wrapping services by visiting Aretedi.com or e-mailing [email protected].

About Arete Digital Imaging:

Arete Digital Imaging (ADI) is a full-service commercial large format printing and graphic design company in Los Angeles. Arete, a Greek word which means goodness, excellence, or virtue, reflects the company's creed of "being the best that one can be." This is exemplified in ADI's dedication to providing high quality and cost effective printing solutions for small business and corporate clientele nationwide. ADI's repertoire of offerings include vehicle wraps, truck side graphics, motorcycle wraps, banners, billboards, murals, exhibit/trade show displays, prepress services, production, digital printing, full color offset printing services, and more.