Adidas Launches the Largest Digital Campaign Ever With MLS - #MLSCITYVIP

Portland, Oregon, August 10, 2015 (Newswire.com) - ​​​As soccer continues to grow in popularity in the U.S., Adidas and MLSStore.com announce a sweepstakes that is designed to bring fans of The Chicago Fire, Los Angeles Galaxy and The Philadelphia Union closer to the team and players they cheer for. In fact, in a recent Wall Street Journal Article, the popularity of American professional soccer is highlighted. Capitalizing on this growing trend, Adidas developed the largest digital campaign in their history with the MLS- #MLSCITYVIP.  Already, this campaign has been viewed by almost 10 million fans in the United States. The #MLSCITYVIP Sweepstakes is designed to engage fans with VIP experiences, game tickets, exclusive player content, and other rewards designed to delight fans in all three cities.

The Sweepstakes is open to residents of the Los Angeles and Chicago region as well as Pennsylvania residents in the Philadelphia region. Entrants must be at least 18 years old on the day they enter the sweepstakes.  The sweepstakes entry period runs through 11:59PM EST on August 25, 2015 and will be communicated through MLSStore.com social media, as well as various MLS social media platforms and other push communications to fans.

Chicago Fire Prizes:

·      The Grand Prize Winner and fan of the Chicago Fire will receive a VIP AWAY MATCH FAN EXPERIENCE AT RFK STADIUM, which includes two (2) tickets to the Chicago Fire game played at RFK Stadium on 10/18/2015 against D.C. United, hotel stay for two (2) nights, flights for two (2), and transportation to/from hotel and to/from game.

·      The Second Prize Winner will receive a signed jersey and suite for up to sixteen people at Toyota Park, to the 9/19/2015 match against Orlando City SC.

·      Other game tickets will be provided weekly as lower level prizes. 

Los Angeles Galaxy Prizes:

·       The Grand Prize winner and fan of the Los Angeles Galaxy will receive a VIP AWAY MATCH FAN EXPERIENCE AT SPORTING PARK, which includes two (2) tickets to the LA Galaxy game played at Sporting Park on 10/25/2015 against Sporting Kansas City, hotel stay for two (2) nights and flights for two.

·      The Second Prize winner will receive a signed ball and suite for up to eighteen people at StubHub Center on their choice of match dates of 9/26/2015 or 10/18/2015.

·       Other game tickets will be provided weekly as lower level prizes. 

Philadelphia Union Prizes:

·      The Grand Prize winner and fan of the Philadelphia Union will receive a VIP AWAY MATCH FAN EXPERIENCE AT GILLETTE STADIUM, which includes two (2) tickets to the Union game played at Gillette Stadium on 9/26/2015 against the New England Revolution, hotel stay for two (2) nights, flights for two (2), and transportation to/from hotel and to/from game.

·      The Second Prize Winner will receive a signed jersey and suite for up to sixteen people at PPL Park to the 10/25/2015 match against Orlando City SC. 

·      Other game tickets will be provided weekly as lower level prizes. 

During the entry period, eligible individuals can go to https://goo.gl/F4KYMd

and choose their city’s team. From that page, they will be invited to enter the sweepstakes.   

About Adidas:

Adidas is the global leader in soccer. It is the official sponsor / official supplier partner of the most important soccer tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Thomas Müller, Luis Suárez, James Rodríguez, Diego Costa and Mesut Özil.

 

About MLSStore.com:

MLSStore.com is the official online shop of Major League Soccer and offers the largest selection of officially licensed MLS merchandise, apparel & gear for men, women and children. Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada. The 2015 season features the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes commenced.  For more information about MLS, visit MLSSoccer.com.

 

Press Contact:

Cathleen Lewis

Cathleen Lewis Consulting

E: [email protected]

Phone: 310-567-2238