Aditya Birla Minacs announces strategic alliance with Capitalianz To leverage Minacs' technology & delivery capabilities for East Markets

Online, April 19, 2010 (Newswire.com) - Manama, Bahrain/ Bangalore, India: April 19, 2010:
Aditya Birla Minacs IT Services Limited ("Minacs"), a subsidiary of Aditya Birla Nuvo, today announced the launch of its strategic alliance with Capitalianz W.L.L. ("Capitalianz"), a Bahrain based Consulting & Advisory Company. The alliance will leverage Minacs' technology and delivery capabilities, and Capitalianz's market knowledge to meet the unique needs of organizations in the Middle Eastern market. Capitalianz will be Minacs' exclusive alliance partner for the Bahrain and Kuwait markets.

The alliance was inked today in the Kingdom of Bahrain in the presence of Mr. Paneesh Rao - President, IT Services & Chief Human Resources Officer, Aditya Birla Minacs, Mr. Srikanth KN - Head of Banking and Financial Services, for Aditya Birla Minacs IT Services, Mr. Shreeram Iyer - Director (TechAtlantis), Mr. Chandrashekhar Lal - Director (TechAtlantis).

As part of the alliance, Capitalianz shall offer its market making & local advantage to Minacs to conclude business in the territory provided exclusively to Capitalianz for representation. The focus industries that the alliance will target, include Banking & Finance, Insurance and the telecommunication sectors.

Commenting on the alliance, Mr. Paneesh Rao, President, IT Services & Chief Human Resources Officer, Aditya Birla Minacs, said "Through this alliance, we aim to focus on the Bahrain and Kuwait markets in our maiden year of Middle Eastern operations, with a dedicated team of professionals based in Bahrain. We chose Bahrain to be our first Middle Eastern hub due to the high level of business freedom; upcoming financial hub status and strategic location offered by the Kingdom of Bahrain especially for Indian Companies such as ours. We are extremely happy to launch this alliance here today with Capitalianz, and are looking forward to extend our best-in-class service and delivery capabilities that ensure or client's business growth."

"The alliance is synergized on the strong technical and market capabilities possessed by the respective partners and shall be a launch pad to tap the US$ 2.50 billion Middle Eastern IT services industry comprising initially with Bahrain & Kuwait markets, progressively extending to Saudi Arabia and the Qatar markets. We chose Minacs due to high level of professionalism and the strong client capabilities exhibited by the Company which is typical of the Aditya Birla Group," said Mr. Hari Janardhanan, CEO & Founder Member of Capitalianz Group of Companies.

About Aditya Birla Minacs
Aditya Birla Minacs is a pioneering business solutions company that partners with global corporations in BFSI (banking, financial services and insurance), TIME (telecom, technology infrastructure, media, and entertainment), manufacturing and the public sector. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless customer lifecycle and enterprise services. 13,000 Minacs experts across 3 continents and 29 centers spanning Canada, Germany, Hungary, India, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service.
Visit http://www.minacs.adityabirla.com for more information.
About Capitalianz
Capitalianz, which is part of the Capitalianz Group of Companies specializes in providing value added consulting practices and M&A advisory services to corporate clients in core sectors such as Banking & Finance, Manufacturing, Retail, Trading, Real Estate & Infrastructure and Trading sectors in the Middle East with specific focus on the Bahrain, Kuwait and Saudi Arabian markets. The Company recently won the Star quality in leadership award in Paris, for the Bahrain markets and is focused on delivering premium and value added solutions in the areas of Management consulting, Outsourcing, IT consulting, Media & Publicity, Receivable Management services through a dedicated team of experienced professionals with rich experience in diverse industries and markets.

Safe Harbor
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.