Adobe's Creative Vision Is Realized In Its Corporate Office Environments With New Interactive Digital Signage Experiences And Technology By Array Interactive
High concept creative content-controlled exclusively by a person's presence and movement-adorns an expansive video wall located in Adobe's newly renovated executive floors.
Online, September 23, 2013 (Newswire.com) - Array Interactive, Inc., a digital signage agency focused on delivering brand and audience-relevant digital signage experiences, announced today its launch of an interactive, gesture-based, video wall experience for Adobe. The solution was conceived exclusively for the software brand to accentuate its new, collaborative work space at its corporate headquarters in San Jose, California.
"Adobe, like many corporations today are re-imagining their office environments seeing an opportunity to create uniquely collaborative spaces that incite new levels of creativity, innovative thinking, and collaboration," said Jeff Dumo, Partner at Array Interactive. "When they asked us to conceive a digital signage experience to reinforce this vision, something that captured the essence of the Adobe brand, we knew right away that we had to up the ante on strategy and creative. We conceived an experience that expressed how Adobe's software innovation enables creative ideas, held captive in the human imagination, to come to life: to be managed and measured."
The solution features five motion graphic vignettes, each designed to visually express the innate power of Adobe offerings such as Creative Cloud and Marketing Cloud as well as global brand marketing campaigns. The presentation of each vignette is controlled by a person's movement using the latest 3D image sensors from Panasonic. As one moves from left to right the content plays forward. Conversely, as one moves from right to left, the content rewinds. The result is a surprisingly dramatic experience-driven by high-value technology and creative that positions the company's offerings as innovative and expressing their distinct brand promise of "...changing the world through digital experiences."
"For this deployment we leveraged two Adobe products-AIR and Flash Media Server-integrating them with motion detection cameras to create what we believe is a unique use of digital signage in the corporate world," said William Kwok, Partner and Director of Technology at Array Interactive.
See the digital signage installation in action on Array Interactive's YouTube channel: http://www.youtube.com/watch?v=yci4mmNfWMs
For more information about Array Interactive and the advanced digital technologies offered, go to www.arrayinteractive.com or contact JENCAP PR & Marketing Services at (818) 726-1178.
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About Array Interactive
Array Interactive is a digital signage agency that helps brands across industries access the power and possibilities of digital signage. Leveraging a legacy of strategic, creative and technology expertise, we conceive and deliver relevant and uniquely powerful onscreen experiences, create custom applications and offer products-all designed to meet a brand's specific business and marketing objectives. The result: audience and brand relevant content that brings life to the display.
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Tags: Adobe, Array Interactive, Business, digital office environment, digital signage, interactive, marketing, Multimedia, Software, technology