Adrac Backs Importance of Social Media Advertising as Facebook Beats Google to Top Spot

Online, March 26, 2010 (Newswire.com) - Social networking site Facebook has become the most visited website in America, beating Google to the top spot in a recent analogy. Online research firm Hitwise claimed Facebook became the most visited website for the week ending 13th March 2010.

Facebook now receives 7.07 per cent of American web traffic while Google remains close behind with 7.03 per cent. These figures confirm the increasing popularity of social networking and the potential for social media advertising.

Leading internet marketing agency Adrac (http://www.adrac.co.uk), believes social media advertising shouldn't be overlooked and incorporating it into marketing campaigns could be the way forward for online business.

Israr Sarwar, Operations Director at Adrac said; "As social media becomes an accepted part of everyday life and in some cases an addiction, companies realise the commercial potential that can be reached by using social media and product placements correctly."

"The Adrac team are currently working with a number of social media monitoring technologies that will in future help target and concentrate efforts better. This will allow accurate return monitoring and engagement with specific groups who discuss or look at services of interest."