Advanstar Automotive To Help Promote Automechanika 2010; Will Utilize New Global Events Section At Searchautoparts.com

Online, March 22, 2010 (Newswire.com) - The Advanstar Automotive Group, a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, has reached an agreement with Messe Frankfurt North America to help promote the U.S. Pavilions at Automechanika 2010 in Frankfurt, Germany. In addition to disseminating information about the event through SearchAutoParts.com, Advanstar Automotive will produce a U.S. Exhibitor Directory and make it available at the show's five U.S. Pavilions.

"This agreement with Messe Frankfurt North America provides us with a great opportunity to share content and news about Automechanika with our worldwide audience," said Jim Savas, vice president, Advanstar Automotive. "This is a natural extension of our online industry news reporting on the automotive aftermarket."

Automechanika 2010 is scheduled from September 14-19.

"We are pleased to partner with Advanstar Automotive, the primary digital and print media platform in North America, to promote our Automechanika events through their vast worldwide automotive community," said David Audrain, president and CEO, Messe Frankfurt North America. "We believe this expanded promotional effort will once again underscore our position as the world's leading trade fair for the automotive industry."

To help promote Automechanika and other international trade shows, Savas announced that Advanstar Automotive has added a new "Global Events" section to its popular web community at SearchAutoParts.com. Global Events gives international exhibitors and buyers a central information source for worldwide automotive news and events.

"It is exciting to launch this new feature to our web community that provides the latest information on more than 60 different worldwide automotive events," said Savas. "Our focus is to deliver the most up-to-date information so that U.S. based companies can reach out to international buyers. But it will also be reciprocal, so that international manufacturers can locate buyers here in the U.S."

For more information on Messe Frankfurt North America and Automechanika 2010, phone (770) 984-8016 or visit www.automechanika.com

If you'd like to schedule an interview with Jim Savas, contact Jessica Marinescu, marketing manager, at (949) 954-8623 or e-mail Jessica at [email protected].