Advertisers: Are You Getting the Most "Bang for Your Advertising Media Buck"?

Online, October 3, 2010 (Newswire.com) - AUBURN HILLS, MI -- Advertisers: are you getting the most bang for your media buck? You don't know unless you have good benchmarks to compare your advertising rates against, says Ron Geskey, publisher of the Thumbnail Media Planner.

Media costs fluctuate with supply and demand conditions, adds Geskey. If advertising demand for television commercials increases because of heavy political spending, that will reduce the supply of time available to buy for other advertisers, and may push ad rates up for regular advertisers.

That's why the Thumbnail Media Planner's objective is to forecast media costs based not only history, but also projected market conditions for all major national and local media.

Advertisers can use The Thumbnail Media Planner as a marketing and media planning and media buying tool as well as a yardstick of advertising rates in different media. Advertising media professionals use it as a media planning and as a media buying tool.

Who buys the Thumbnail Media Planner? Purchasers include advertising agencies, large and small; media companies, advertisers, entrepreneurs, academics, and even venture capitalists, in the USA and internationally.